The mass brand is difficult to find. It is often the most troublesome and expensive to buy a new house. The decoration of the living room and bedroom can be simplified as much as possible, but the basic settings of the cabinet sanitary ware are indispensable. In recent years, with the subdivision of the decoration market, the concept of the whole cabinet or even the whole kitchen has become more and more familiar to the general public. But when consumers face many choices, they encounter many problems: the price of buying brand cabinets is too high, and it is troublesome to find a private cabinet workshop. Therefore, many people have issued such a sigh: the cabinet industry has a high-quality aristocratic tendency, the products are good and expensive, but also have low prices, but can not find products of moderate price and quality assured.
The dilemma of consumers is also directly reflected in some corresponding data in the cabinet market. It is understood that there are currently more than 60 cabinet brands in the cabinet market in Chongqing, including Guangzhou Ou Pai, Beijing Kebao, Haier and other nationally renowned brands, which are estimated to occupy less than 10% of the entire market in Chongqing. In Haier, for example, the company’s sales in Chongqing last year were around 10 million, and the sales in Chengdu have exceeded 100 million. As a local brand in Chongqing, the doctors and famous cabinets with high reputation are also deeply affected by the market expansion.
The head of the marketing department said bluntly to the author: I am very envious of the cabinet counterparts in Chengdu, Sichuan. “There are some regular brand stores there that can receive a lot of orders in a monthâ€, which corresponds to the rapid growth of the industry background. According to the survey report provided by the Development Research Center of the State Council, the overall kitchen market in China has grown rapidly in 2002, from 311,100 to 456,600. In the next three years, the total demand for kitchen products in China will reach 2.6 million. This year, the total sales of cabinets nationwide is expected to reach more than 20 billion. The industry believes that the overall kitchen cabinets in Chongqing include a large space for the development of the kitchen facilities market. However, as cabinet companies must really benefit from the growth of the industry, they must pay attention to brand tempering, solidly practice their internal strengths, and eliminate people’s minds about “industry profitsâ€. Similar stereotypes will not cause "group loss" in the future, and it is possible to find a place in the market.
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