February 19-22, ISPO BEIJING 2014 The 10th Asian Sporting Goods and Fashion Show will be grandly opened at the Beijing National Convention Center.
The world's largest and most authoritative outdoor industry organization, headquartered in Munich, Germany, entered China for 10 years, accompanied by China's outdoor has gone through ups and downs, witnessed the Chinese outdoor sports goods market in ten years from the count to the total value of production Nearly 15 billion yuan.
As the world’s largest and most authoritative outdoor industry organization, ISPO has been adhering to the principle of promoting the development of the industry and nurturing new forces for the industry. On the occasion of the 10th anniversary of ISPO's entry into China, ISPO launched the first Chinese “China new Brand Releaseâ€, the Chinese new brand design. release.
"RICO LEE" is the first local designer to bring outdoor to Shanghai Fashion Week. This time, he will present his latest series of "NEW OUTDOOR 2.0" on the ISPO stage.
Compared to "NEW OUTDOOR 1.0" of Shanghai Fashion Week, Rico has brought more firm and clear fashion outdoor.
During this period, rico has been thinking about: What is outdoor?
Outdoors can be the Himalayan summit and Brahmaputra rafting.
Outdoors can also be a picnic on the outskirts of the city.
Outdoors can also be business travel, city commuting.
Outdoors is a way of life.
This kind of lifestyle has already been deeply rooted in people's minds over the past decade, and has long since penetrated into every aspect of each of us.
Outdoors is the coolest way to live.
Adhering to the "function make life beautiful" philosophy, Rico blends the latest outdoor functional materials with stylish silhouettes to discover the coolest outdoors.
With the purpose of "function makes life beautiful", Ricolee's "NEW OUTDOOR 2.0" works include three series:
New.United States
The materials of this series are all from Cordura of the United States. It is well-known that Cordura is the world's most famous functional material for protection and wear-resistance. This time, Cordura first introduced 80% cotton and 20% Cordura abrasion-resistant fiber. Blended, this material has super abrasion resistance and a softer feel than pure cotton, making the outdoor function perfectly integrated into the casual fabric. In order to maximize the characteristics of this fabric, Rico used the profile of the male protagonist in the American movies of the 1960s—a loose, comfortable coat profile that can hide the collectible hood of wind, snow, rain, and snow. An ultra light down liner that can be detached at will, and a drawstring that can be adjusted at the waist. The overall tone is also based on natural tones, and the interior uses a very vintage nylon plaid fabric that is more breathable than ordinary cotton fabrics and more likely to emit moisture. This series perfectly blends retro feelings and functions to form this nostalgic, traditional series.
New. Protectionism
This series was inspired by the recently popular concept of “armourâ€, using the lightweight NYLON 66 lightweight fabrics from Taiwan Huaxuan and Korea bristex, with diamonds, squares, rectangles, various shapes of quilting, and most The top New Zealand duvet filling creates a tight, detailed, concave-convex feel that blends ancient Roman armor shapes and blends into space suit shapes to create a sense of strength that blurs between ancient and future. What this brings is the sense of security brought about by protectionism. The splicing of various materials also reinforces this sense of functionalization. In this series, there is also a new outdoor process called “seamless weldingâ€, in which most of the garment's stitches are replaced by special welding, which further enhances the technical content of this series.
New Century
This is a cool series. Concise, clean, all styles use vertical lines to cut, no extra decoration, all the design is only to reflect the beauty of the function. In a concise form, hidden are rich functional details. The upper and lower windbreakers, which are connected by a zipper, use a three-layer fabric, an all-weather jacket with an ultra-light down-filled inner liner, and a coat made of a cationic floral windproof waterproof fabric. The inner ultra-thin, ultra-light, feather down liner is directly connected to the hat. Through a snap-fit ​​connection, a perfect inner protective layer is formed. The exquisite details and use of the latest technology make this series exude a cool technology flavor.
RICO LEE profile:
Rico Lee has been engaged in fashion design for more than ten years and entered the outdoor industry five years ago, and has since become associated with functional design. It was the first Chinese outdoor designer to bring Chinese original outdoor design to Shanghai International Fashion Week. Fortunately, it is in the outbreak period of the outdoor market in China, and it has also experienced the severe homogeneity of the outdoor market in China. Committed to the exploration and development of cutting-edge functional technology, and strive to integrate functional technologies into urban life, adhering to the purpose of “function make life beautiful†and creating functional products that meet modern lifestyles and fashion tastes.
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