How to attract people who do not love sports to join a health club?

This week we discuss a question worth millions of dollars and attracting millions of members. How to attract people who do not love sports to join a health club? The following are some specific examples given by the IHRSA industry leaders. What kind of courses and activities do they use to attract people who do not love sports:

Kathy Langlotz, Aerofit Fitness and Fitness Club Owner:

It is a very difficult challenge for those who do not love sports to establish a regular lifestyle. Our most successful experience in this area comes from our excellent course - a special course for arthritis patients. We offer at least 18 different water fitness classes every week, and of course there are ground lessons. These participants include club members (tuition fees are already included in the membership fee) and non-club members. We provide generous rewards for the members who introduced the introduction, so this brings us a lot of new members. In addition, our close relationship with the Arthritis Prevention Foundation also allows many patients to understand our club and they will introduce our club in the fund news.

The Weymouth Club Executive Director Jeff Linn:


Our most popular weight loss program has been running for five years this year. This course is called Lose Dat and is a 10-week weight loss class. Each coach led a team of nearly 12 members. They will wear uniforms and team uniforms, just like the TV show “Super Weight Loss King”. You can see people in the same team exercise together, and teams of different colors will train in different areas of the club. Participants in the course will establish a deep relationship with coaches and teammates, and they will also become partners relying on each other. We use course participants to harvest huge, successful weight loss stories for marketing. Participants will also display and promote their own weight loss results on WeChat or Weibo. This is also a great and excellent exposure for our club. We will also hold a celebration party at the end of the course. The participants will celebrate their achievements with their family and friends.

Franco's Sports Club owner Sandy Franco:


Those who do not love sports leave huge business opportunities for the health club industry, as do our clubs. The person most in need of help is someone who does not exercise any now. Our membership consultants will walk into all corners of the neighborhood and send free 3-day trial cards to people who meet at coffee shops and elsewhere. In fact, many people never thought of going to a health club or walking into a fitness club. For those who walk into our club, make them feel welcome and comfortable. We cannot allow them to have fear or caution in this area. Everyone who walks in and leaves will feel closer to us and we can bring happiness and health to the surrounding communities.

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