Exquisite mahogany furniture.
The carving patterns on the furniture are very elegant.
Recently, the 12th China (Lecong) mahogany furniture fair came to an end, and the exhibition once again triggered a boom in mahogany furniture lovers. In fact, in addition to the aura of Lecong furniture, the mahogany manufacturing in Pingzhou, Nanhai is also well known for its exquisite craftsmanship. As early as the 1980s, the Pingzhou and Linyue areas have become well-known places of mahogany furniture. Nowadays, in Linyue and other places, along the road, the mahogany factory and the furniture store are densely covered. The mahogany furniture displays the charm of classical culture with its various styles and exquisite craftsmanship.
For a long time, mahogany furniture has been loved by people for its exquisite craftsmanship, unique style and durability. However, industry insiders pointed out that although the mahogany furniture industry in the South China Sea developed earlier and has the advantage of being adjacent to Guangzhou, due to the long-term “single fight†and lack of industrial brand awareness, Pingzhou Redwood has not continued to form a high degree of influence in China. In addition to the æ¦«å¯ structure, what is the charm of mahogany culture? From mahogany furniture products to the mahogany culture hall, can Nanhai mahogany furniture break through the culture? Can the industry start the Nanhai rosewood industry market brand?
Text / Guangzhou Daily full media reporter Wen Litu / Guangzhou Daily full media reporter He Bo
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One-piece, one-shaped connection is ingenious
On both sides of Wendeng Road where Chencun Avenue and Linyue Avenue meet, there are densely distributed mahogany furniture along the line, and dozens of mahogany furniture brands form a collection of mahogany furniture. Among the many exhibition stores, an exquisite display of the mahogany culture hall is particularly eye-catching. Known as the Fangyuan Redwood Culture Hall, it is the only mahogany cultural center in the South China Sea. It covers an area of ​​2,000 square meters and is open to the public free of charge. In the secluded wood incense, a piece of mahogany furniture with simple shape and exquisite craftsmanship can not help but think of the words "ancient system" and "elegance".
Different from the large carved mahogany furniture on the market, the exhibits exhibited here are mostly simple in shape, smooth in lines and workmanship. A simple officer's chair or a screen makes people feel simple and long. The treasure of the town hall is the ancestors of the carpenter carved by the 174 kilograms of giant Indian lobular rosewood, the Luban statue, and the exquisite carvings are vivid. Lin Xiaoyin, deputy director of the Cultural Center, told the reporter that “one piece of wood, one piece and one shape†is the biggest feature of mahogany furniture, and each piece of mahogany furniture is tailored to different wood materials.
In addition, the citizens here can feel the unique charm of the traditional wood art. “Unlike modern furniture production, mahogany furniture has always adhered to traditional techniques and enamel structures.†Lin Xiaoyin said that between the components and the components, mahogany furniture does not use a single nail, but through various forms of enamel, The various components are joined together to form a complete piece of furniture.
Ingenuity:
Combining mechanics and craftsmanship for each home
In the exhibition hall of the Cultural Center, there are a wide variety of mahogany furniture, from the official hat chair, the Arhat bed to the bed, the screen and the bookshelf. Before a case of about 2 meters long and about 80cm wide, Lin Xiaoyin pointed to a case. The case was made of old materials and engraved by the master. It took four years.
Lin Xiaoyin said that the most important thing for mahogany is to open the material. This requires the craftsman to learn to "conceive" and understand the size and proportion of the materials in order to truly achieve the "use of the best." But nowadays, with the advancement of society, some mahogany factories have embarked on industrialization and used machinery to produce the road. However, there are also a number of mahogany manufacturers who still insist on using manual work and maintain the balance between business and art through mechanization of some links. Take “Linshimu†as an example. The factory is carved, polished, and smashed with machinery to process a part, but the fine part is hand-carved. "The carvings made by machinery are the same, and they look dull." Lin Jianfeng, general manager of "Linmumu" said that this is like writing, and there is always a difference between handwritten and printed. Only by insisting on hand-made, can we give each piece of furniture a different dynamic and soul.
upgrade:
From the mahogany factory to the cultural hall cultural card to lead the industry upgrade
In the early 1980s, the mahogany furniture manufacturing industry represented by Pingzhou Pingbei and Sanshan Linyue flourished. At present, there are more than 200 Cantonese-style furniture manufacturers in the Pingzhou area of ​​Guicheng, but there is still a lack of a famous mahogany furniture brand. However, there are some representatives of some mahogany companies in Guicheng, and they are trying to find a breakthrough in cultural innovation and explore transformation in establishing a mahogany furniture brand.
“In the traditional sense, furniture enterprises are production-oriented enterprises, but mahogany furniture contains the history of civilization of China for 5,000 years, and has a heavy and referenced cultural carrier.†Lin Xiaoyin said that the culture is injected into the development of mahogany furniture to culture. Establishing a brand has become the idea of ​​Lin Xiaoyin's establishment of the Fangyuan Hongmu Cultural Center.
Lin Xiaoyin said that after all, the redwood products are to make life tastes and lifestyles. In order to make consumers recognize and satisfy, in addition to the products of excellence, more important is the cultural resonance between users and product heritage. Therefore, carrying forward the profound cultural heritage of Hongmu and establishing a brand with culture has become the strategic direction of the Fanghong Redwood brand. The construction of the Redwood Museum is an important step.
Breakout:
Intended to declare collective trademarks to boost the industry brand
Luo Xikun, secretary-general of the Nanhai District Redwood Industry Association, said that although the mahogany furniture industry in the South China Sea has developed earlier and has the advantage of being adjacent to Guangzhou, due to the long-term “single fight†and irregular development, coupled with the lack of a unified external image and lack of industry. Brand awareness has an impact on the inheritance of traditional skills and the healthy development of the industry. To this end, after three months of preparation, the Nanhai District Redwood Industry Association came into being, aiming to enhance industrial agglomeration and strengthen industry self-discipline and supervision.
When the association was established in September this year, Liang Peigen, general manager of the Central South Woodcarving Craft Factory and president of the Nanhai District Redwood Industry Association, said that after the establishment of the association, it will carry forward the skills of mahogany, inherit the spirit of artisans, and maintain the benign and fair development of the industry. At the second meeting of the Supervisory Board held by the Association on October 12, Liang Peigen revealed that the Nanhai District Redwood Industry Association will cooperate with social third-party organizations to establish a redwood industry value assessment agency to attract insurance and financial industries in property and credit. In terms of support, we will strive to declare the national collective trademark of “Nanhai Redwood Furniture†and start the market brand of Nanhai Redwood Industry.
Price: material precious raw materials cost 100,000 yuan per ton
As the traditional essence left from the ancient home culture, mahogany furniture is rare and well-formed. Industry insiders told reporters that because the growth of mahogany raw materials is extremely slow, it often takes decades or even hundreds of years to grow, so the materials are especially precious.
All along, lobular rosewood, huanghuali, and red rosewood are all high-value mahogany materials. With the decrease in the yield of lobular rosewood and huanghuali, the price of Siamese rosewood has also climbed. Lin Xiaoyin said that its wood is hard and delicate, and it usually needs to grow for more than 500 years before it can be used. Therefore, the cost is very high, about 200,000 to 600,000 yuan per ton.
Lin Jianfeng also told reporters that if the control of wood is not good, it is easy to lose money, the price of rosewood has reached 100,000 to 500,000 tons.
Market: 40~50 years old middle-aged people are the main force of purchase
Lin Xiaoyin said that nowadays, the purchase of mahogany furniture is mainly for the middle-aged people of forty or fifty years old, and they are basically households.
She told reporters that one customer had doubts about the high price, but one piece of furniture with beautiful appearance and elegant craftsmanship firmly grasped his sight. Finally, he purchased the living room, bedroom and desk in one go. Multiple sets of furniture. The customer said: "All said that 'good furniture can talk', at first not believe, but after reading the craft and quality, it is worth it."
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