The differentiation direction of Nankang furniture industry transformation and upgrading is the key

Regarding the development of Nankang furniture industry, the predecessor Zhu Yu was in front of me, but this is not something that my younger generation can give, but because of many times to Nankang, I am very touched by the enthusiasm of Nankang enterprises, and I feel the confusion of Nankang enterprises. The future of Kang Enterprise also reported deep expectations, so he dared to speak his own opinions.

Indeed, this year is an important year for the transformation and upgrading of the furniture industry in Nankang. It is also a year of development opportunities for the furniture industry in Nankang. The introduction of several opinions from the former Central Soviet Area, such as the National Revitalization of Weinan, has injected a strong boost into the industrial transformation and upgrading of Nankang furniture industry. The power of Nankang Furniture should seize the opportunity and actively promote the development of the park industry, scale, branding, industrialization, technology, internal and external repair, and industrial clustering. But on the road to development, every choice of real-world problems can be a key point to hinder and promote progress.

The key point of the key point is the market positioning problem. Coastal furniture features product packaging, which accounts for the first-line market in the country. Sichuan furniture features panel furniture, which accounts for the second and third-tier markets in the country. Of course, by upgrading the factory mechanization to make panel furniture to the second and third-tier markets, there are all friends, double tigers and In the palm of the hand, this road seems to make Nankang enterprises dare not think.

Is it suitable for high-end development, is it suitable for the primary market? In the case that the entire economic environment is not very optimistic in recent years, I believe that Nankang furniture enterprises should not take the product packaging and brand building as the path to the first-line market too close and too fast, so that the front-line market enterprises are only facing the challenge. Will blindly enter the fierce Red Sea, and it is easy to be a victim. Because compared with those companies that struggled in the early days, the most lacking of Nankang enterprises is the channel system that is laid across the country, and there is no experience or success in the packaging management of specialty stores. At this time, you want a first-line market. The dealer suddenly turned to embrace you, even if he likes your product, but it is not easy to trust your internal and external management, channel management, especially in this era of increasing loss of confidence, conservative is more acceptable: you I want to tell him that "Adventure can make big money", he must answer "still steady."

Which way to go? Perhaps there is a possibility of deepening and growing in the gap between the first and second-tier markets. In this direction, Nankang has two major advantages. First, solid wood furniture has been produced for many years, ensuring that it is different from the panel home. Second, the professional production has also been for many years, specializing in dining tables and chairs or specialty bedding products, and not selling them in sets. It is easier to build a brand according to the series to sell more profitable space, but professional production of a certain piece of furniture can guarantee It is also an indisputable fact that there is enough room for price concessions. Judging from the participation of Nankang enterprises this year, whether it is Shenzhen Exhibition, Suzhou Exhibition or Chengdu Exhibition, Nankang furniture enterprises that showcase investment in single solid wood furniture have hardly encountered more powerful opponents, but have won several customers. What do I want to say? In summary, perhaps the first step of Nankang Furniture is not as difficult as imagined, nor is it as big as imagined. As long as you expand from the regional market perspective to the national perspective, in a word, as long as you come out, it is enough.

As long as you come out, the positioning of products in the Chinese furniture market naturally stands in the gap between the first and second-tier markets. This is the opportunity of Tianci Nankang enterprises - because the world is really bad, the consumption power of the masses is declining, and the solid wood The furniture tide is indeed right at the time. In this way, the obvious "lipstick effect" appeared: it is a woman who always wears lipstick. If you don't need Lancome, you must use L'Oreal. So people will turn to Nankang furniture that also has solid wood furniture when they can't afford expensive coastal solid wood furniture. At this time, the characteristics of Nankang furniture are slightly cheaper and more beautiful. To meet the price-performance ratio of people's minds, the production of individual products, brand packaging has become one of the key points, and hope to enter the national market in one fell swoop, then the way to go loose goods is better than seeking dealers to join, first let dealers Try to turn to you step by step.

What else to change? That is the improvement of craftsmanship and style, which is also a gradual process.

In fact, everything needs to be gradual. The scale and strength of Nankang furniture cannot withstand radicalization. All radical practices are encouraged by the seedlings.