Commodity packaging: a brand belief

Over the past decade or so, Chinese companies have been ambiguous in creating brands and creating famous brands. However, many companies have been futile in their pursuit of “famousness”. The right direction to build a brand is to pursue consumer acceptance. When building a brand, it pays attention to the inherent quality of the product, allows the product quality and the appropriate price to consolidate the consumer groups. At the same time, it also pays attention to the packaging skills and establishes a more direct brand image with the exquisite packaging of goods. Because of the exquisite and unique packaging of goods, not only can the goods have a well-known sales effect, but also a brand belief that infiltrates the mind of consumers, prompting people to produce the desire to purchase goods.

After many years of research, sales psychologists believe that people's consumer behavior is closely related to the feelings brought about by product packaging. As long as the packaging is aesthetically conscious, it can reflect the quality and exquisite connotation of the product, and it will make the product produce sales bizarre and establish the belief of the brand in the minds of consumers. Therefore, according to the product category and the consumer's psychology and design of a unique and unique product packaging, the most likely to leave a deep impression in people's minds. The establishment and dissemination of a brand can not be separated from the packaging of exquisite decoration, but also can not be separated from the advertising image packaging. In the beverage industry, the unified Orange and Coca-Cola queer are an example of product packaging. Orange and Queer, one of the leading juice drink manufacturers in the country, is a new army that claims to account for 50% of the fruit juice beverage market within a few years, but their success factors come from deep packaging changes and packaging changes. After-sales change. The launch of the unified orange multi-PET packaging is the most important success factor. The stylish PET packaging, from packaging to positioning can be said to provide consumers with a strong comparability of brand transfer. Therefore, a lot of fashionable orange packaging, it is very In the minds of consumers, they quickly established the belief in the brand, and when Orange changed its packaging, it did not invest in the queer of the media. The queer image on the packaging was organically compatible with the current network animation. This consistency allows the product to have a natural affinity with the consumer's personality. Through innovative packaging and brand image with appealing and affinity, it not only leads consumers' consumer behaviors attractively, but also effectively establishes the brand belief of "Queer" among children. The image of cool JU`b packaging on blue water drops, like a little monster is like a graffiti in children's hands, and the corporate image of Coca Cola itself extends, so that Queer’s brand image shows a strong affinity in “character marketing”. And infectious power, which is very similar to Snoopy and Seven-up cartoon Mr. McDonald's.

Commodities not only need exquisitely designed outer packaging, but also need a kind of power that can attract people's attention and seize the psychological needs of people. It is the brand belief deep in the impression of people. Nowadays, with the richness of commodity materials and changes in people's consumer psychology, the society has gradually been stepping into the era of “emotional consumption” in the pursuit of beauty and spiritual pleasure. The "Sprite," which is the next best place, was also presented to consumers in the near future with a brand new packaging label. This is the third time that “Sprite” has changed its packaging label since re-entering China in l979. It is also a brand-new design of Coca-Cola Company’s external packaging label that was implemented in just two months. The “face change” of “Sprite” is not only a brand new image, but more importantly, the change of its logo is more pleasant and caters to the psychology of consumers. The biggest change in the "Sprite" new product is reflected in the background design and color combination. The original "watermark" design was replaced by the new "S" shape bubble flow design, while the traditional green background was gradually changed by blue-green. The color is replaced and the combination with the bubble stream becomes the Sprite brand. Although commodity packaging is a material that is aesthetically conscious but silent, it is the most persuasive salesman. Therefore, packaging design that clearly embraces aesthetics has a voice in the minds of consumers. It will Your heart shouts, making you unable to control your desire to buy.

The exquisite packaging and distinctive features will give people an important first impression. Can attract consumers to enjoy, easy to use when people open or eat, because the packaging determines the sales function of the product itself ancestors. Why does Coca-Cola sell so well in China? Its packaging and advertising have played a significant role. China has a large amount of canned E. There are several hundred varieties. Export 35 countries. According to statistics, China's canned exports have a very high foreign exchange earning capacity, which generates more than 900 million U.S. dollars annually. However, the reason why the domestic market is not prosperous is that the packaging is single and difficult to open. The people of China are not willing to favor cans. In order to open up the domestic market, canned packaging produced by some companies is also changing its face. Many varieties use canned foods such as cans and rice porridge. At present, domestic canners are actively improving their packaging and preparing to diversify.

Coca-Cola's packaging represents the culture of the United States. It is believed that the packaging of many Chinese branded products will evolve, innovate, and continue to “face change”. There will also be a number of packaging brands that represent Chinese culture.