Barbie climbs onto cosmetics promotional packaging

HCT worked closely with MAC to leverage their existing packaging resources to develop promotional packaging for the limited edition “MAC loves Barbie Range” product line. The custom packaging developed by HCT is made of Acrylonitrile Butadiene Styrene (ABS) material, which can provide products with excellent texture, elastic surface, and can be used with Barbie dolls also made of ABS plastic. Complement each other.

Now, women of all ages can enjoy their favorite kind of guilty pleasure and immerse themselves in the illusion of the girlhood. However, this can no longer be a house toy, it is completely adult life and adult luxury.

Unlike previous products that encouraged girls to become like Barbie, helping them to create a fantasy world of their own, this Barbie Range is real and women can now use these specially selected color combinations to dress themselves up. The "Barbie styling" in mind is in keeping with Barbie's theme in a real sense. As the MAC claims: "Especially created for all you living dolls (for all of your real-life beauty)."

The glorious black and pink outline of Barbie's side portraits on top of each component is enough to make Barbie's image stay in people's hearts for a long time. Due to the complexity of the design and the layering of the two colors, this decorative effect was obtained using pad printing techniques. This unique product line will surely cause a sensation among the fashion-forward cultural women and will continue to promote the development of this series of products.

Reprinted from: Packaging Expo