Cosmetic label printing stunt

Due to the uniqueness of the cosmetics industry, cosmetics packaging labels must be both protective, functional, and decorative, and any neglect can affect the development of a brand of cosmetics. Consumers are increasingly demanding the appearance of cosmetic packaging. In a variety of stores, which brands can "jump" out of a large number of brands, attracting consumers first, and "taking over" their eyeballs, it is enough to seize the larger market. Share. Therefore, cosmetics merchants' love for packaging, attention and continuous innovation will also provide us with new business opportunities.

The traditional way of printing cosmetics labels is mainly screen printing, such as printing on glass or plastic bottles. Most of them have now turned to self-adhesive labels, and the demand for film label materials is also rapidly increasing. At the same time, the technical content is also becoming higher and higher. Previously, only a single pattern printed on the bottle body in the form of a screen could be used to obtain beautiful color effects through offset and flexo printing. Due to the special shape and diversity of cosmetic shapes, there are many irregular surface shapes, so the material requirements for the label are very high. It is required that the label fits well with the bottle body in the cosmetics, and there is no air bubbles or warping. The large-scale industrial production requires automatic labeling, which requires the labels to be very good, and these are inconsistent with the customer's requirements for light and soft labels. How to harmonize and unify the two must be jointly developed by all parties.

At present, label printing companies are relatively small in scale, lack of clear professional division of labor, decentralized investment, disorderly competition in technology, prices, and services, lack of industry organizations in label printing, and poor information flow in the industry. These are obstacles to cosmetics packaging. The bottleneck in the development of label printing needs urgent integration, which will increase the scale and professionalism of the entire industry, including the integration of technology, equipment, and manufacturers.

In the new process of cosmetics label printing, in-mold labeling not only has better anti-counterfeiting capabilities, it can achieve the same effect as the screen printing of the bottle body and printing, and at the same time, there is no breakage between the label edge and the bottle body. Without the possibility of rising and rising bubbles in traditional labels, the cost is also lower than traditional labels. It is a new type of labeling technology with great potential. However, since the in-mold labeling container is produced, it is impossible to change the label, which has an impact on the production flexibility. This requires the manufacturer to have an accurate sales forecast for the product. At present, there are not many domestic cosmetics manufacturers that have reached this level, which limits the development of in-mold labeling. However, because in-mold labeling has the unparalleled advantages of ordinary labels, it and double-sided labels, film labels, ultra-transparent labels, etc., will all be the development trend of label printing of mid-to-high end cosmetics and even other products.