Anti-counterfeiting design for packaging printing

With the development of science and technology, the number of anti-counterfeiting methods is also increasing. In order to obtain a safe anti-counterfeiting effect, more combinations of anti-counterfeiting technologies are often adopted. The anti-counterfeiting technology integrates physics, electromagnetics, optics, materials science, chemistry, biology, and Laser holographic image technology, computer technology, etc., form a cross-edge subject, in which printing anti-counterfeiting is also combined or used separately. Six types of anti-counterfeit designs for packaging and printing are as follows:

1. Paper security

Paper is the basis for packaging and printing. Some special papers manufactured using special processes basically have security features.

1 watermark paper. In the papermaking process, marks, patterns, etc. are embedded in the paper, and the patterns formed by the special distribution of fibers can be seen only by strong light. Watermark paper is still recognized as an effective anti-counterfeiting technology by international anti-counterfeiting experts. Watermarks can be divided into black and white watermarks and fixed watermarks, non-fixed watermarks, semi-fixed watermarks, and the like.

2 colored fiber paper. In papermaking, the addition of fiber filaments or color dots to the pulp can be used to produce a paper with anti-counterfeiting effect. The fibers to be incorporated into pulp include two kinds of colored fibers and colorless fluorescent fibers.

3 wire paper. In the papermaking process, a metal wire or a plastic wire is placed in the middle of the paper as an anti-falsification printing paper, which has a remarkable anti-counterfeit effect. According to the different forms of metal wires, they can be classified into three types: window type, half-open type and non-open type.

2 ink anti-counterfeiting

Anti-counterfeit inks are printing inks that are made by adding special anti-counterfeiting materials to the ink and processed by special processes. It has the characteristics of simple implementation, low cost, good concealment, vivid color, convenient inspection and strong reproducibility. Anti-counterfeit printing inks used for packaging anti-counterfeiting printing mainly include ultraviolet fluorescent ink, temperature change ink, light change ink and magnetic ink.

3. Multi-technology combination security

The combination of various printing equipments, and the mutual penetration of various technologies, such as the combination of plastic, mesh, concave, soft, hot stamping, and code printing, can make printing graphics more varied and colorful. Packaged products using combination printing technology set numerous obstacles and resistances for counterfeiters.

4. Laser holographic image anti-counterfeiting

Laser holographic image anti-counterfeiting can not only reproduce the original image of the original, but also can reproduce the shape of different sides of the original with the change of the line of sight, giving people a more vivid, vivid and realistic beauty, high technological content, excellent equipment, and complicated technology. Therefore, it has a very high value for viewing, decoration and security.

5. Digital anti-counterfeiting labels and telecommunications identification systems

By setting a random password on the product and recording all the network product code records in the anti-counterfeit data center library, consumers can verify the authenticity of the product by using the tools such as telephone and network to verify the authenticity of the product and sell the product. Regional management and logistics management play a very good role.

6. Pattern security design

The most important feature of pattern security design is "design-type security", and more security pattern security technology is used. The principle of anti-counterfeit printing is to make use of very fine lines and dots to form a regular or irregular pattern, so as to achieve the purpose of copy protection, copy protection and anti-counterfeiting. Professional anti-counterfeit designers use professional pattern design software to flexibly use various anti-counterfeiting design elements according to the different methods of packaging and printing, box-type design, packaging text, and color, and create anti-counterfeiting patterns with a combination of ever-changing anti-counterfeiting modules and patterns. The repeatability is extremely low. Combining creativity with the personality characteristics of packaging users is a completely different design technique than commercial design. Pattern design elements include: personalized shading, anti-scanning/copying design, ball lining, line relief graphics, microtext, latent image technology, dark shadow technology, mask technology, twist line technology, interference view Technology and so on.

Different anti-counterfeiting technologies for different customers and end users

The packaging anti-counterfeiting design is the first step in packaging anti-counterfeit printing and is an important part of anti-counterfeiting. When providing anti-counterfeiting solutions for customers, under the premise of ensuring anti-counterfeit technology, how much the cost increases is a concern for customers. Therefore, different anti-counterfeiting technologies should be used for different packaging customers and end users.

For packaging products with large production and sales volume and low added value, the cost increase should not be excessive when providing anti-counterfeiting package designs. Such as my company designed a "mosquito repellent incense" packaging, its own value is not high, if the use of laser holographic, digital and other anti-counterfeiting measures, although achieved a certain amount of anti-counterfeiting effect, but increased the cost of packaging, will undoubtedly give manufacturers and The vast majority of consumers will incur additional costs; conversely, if we adopt techniques such as imprint forgery prevention and ink anti-counterfeiting, under the premise of limited cost increase, we can also obtain better anti-counterfeit effects, and consumers will be more easily identified and realized by manufacturers. Win-win with consumers. Therefore, when deciding what kind of anti-counterfeiting technology to use for packaging anti-counterfeiting designs, it must be targeted and high-end anti-counterfeiting technology cannot be blindly adopted. It is necessary to meet the low-cost needs of customers and a wide audience, but also to obtain a completely personalized anti-counterfeiting effect, to meet the needs of enterprises and users.