I. Network Economy is the Development of the Digital Age In the more developed countries of the Internet, the transition from prepress, printing, publishing and paper processing to digitalization has been completed. The text layout is also transferred to the computer platform, including the desktop system. The page synthesis is done on the computer. Scans are replaced by digital scanners, digital cameras or digital cameras. Massively accepted production operations are done electronically, digitally, and on the Internet. Printing companies survive in the network economy, especially since 2000, the network industry has entered the process of modern and traditional industries. Printing companies use high-tech information technology to improve their production capacity and production efficiency is the development and application of the digital era.
Second, the printing industry needs to adapt to the network economy With the rise of economic globalization, the Internet technology network service is rapidly gaining popularity. It brings unprecedented development space for enterprises and the economy. All information technology is the core to the socio-economic reforms are quietly Infiltration into all walks of life.
Since the Internet entered China in 1995, after the period of industrial enlightenment and business model, the third-generation e-commerce has developed rapidly in China, which proves that China is the world's fastest growing country in the network economy. The printing industry will also benefit from the internet economy.
E-commerce brings to print companies not only to raise awareness, increase sales of products, but also make it easier to choose the products and services needed to print, reduce economic disputes between supply and demand sides, and enable printing companies and customers to carry out the lowest cost Communication. In particular, as China is about to join the WTO, economic globalization will inevitably promote the development of the printing industry and will also bring business opportunities to printing companies.
As the printing industry, the essence of e-commerce is the application of computer technology, information technology and network technology in the field of product circulation. It is a high degree of unity of business, logistics, and information flow. Allows customers and suppliers to interact with the printing companies through the Internet and communicate information in real time to form a virtual enterprise that conducts business operations with the customer as its core. It meets customer needs to the maximum extent, minimizes the cost of the business, and realizes the traditional 4P (products, prices, channels, promotions), that is, the mode of selling products as the center shifts to the 4C (customers, cost, convenience, and communication) emphasized in modern marketing theory, ie, the customer-centered model. Directly to customers, targeted services, rapid response, so as to win benefits.
Third, the printing industry in the network economy can be seen from the following network printing schematic diagram: In the network, from the freelance writing designer to the large-volume printing printing company, the digital information exchange service such as text and image can be accepted just like the routine business. Far customers and suppliers.
The printing industry is transformed into the information industry, and the Internet will be widely used in the printing industry. Due to the development of the Internet, the processing and design of information such as texts and graphics are gradually transferred to the authors and editors or designers, leaving only a large number of copying and processing jobs for printing companies. Since the Internet has not yet reached the level of widespread dissemination of digital media in China, and so far it has not found any kind of media that can fully replace paper as a printed publication, the traditional printing industry still has vitality. It is predicted that by 2010, China will become a truly world-class consumer of modern paper in the top 2-3 countries. From 2000 to 2005, paper consumption was 2000-4000 million tons, 2006-2010, its Consumption will reach 70-80 million tons. Therefore, traditional printing production methods and printing companies will still be needed in the 21st century. However, printing companies must also make good use of and integrate into the ideological preparation of the information industry's rapid development of the information superhighway, labor-intensive transfer to knowledge-intensive, and production preparation for knowledge-intensive development:
1. With the trend of digitization and networking, the printing industry must change and update its ideological concepts, cultivate and solve the problem of scarcity of corporate talents, in order to meet the needs of new business forms such as online design and e-commerce.
2. The traditional printing industry should actively innovate, actively adapt to the development of high technology, and carry out digitization and network transformation. Gradually invest in Internet and electronic media. Many printing industries are now exploring and researching the use of computer-based digital printing systems instead of traditional printing systems, without the need for process preparation time; products and high quality; solutions to reduce costs; and print prices are falling.
3. Packaging printing is the goal of the printing industry to beautify life and improve the value-added products. Paper, cardboard packaging printing accounted for 34% of the global printing value, plastic packaging and printing accounted for 29%, metal packaging printing accounted for 25%, glass packaging and printing accounted for more than 6%, other packaging printing accounted for 5%, so packaging printing is the pursuit of the development of printing companies The direction.
4. Cross-media services - Internet-related printing - The speed of development will far exceed the average speed of the traditional printing industry. It is expected that in the next 5-8 years, cross-media services will develop at a rate of 15% per year, advertising printing 8% speed increase. Cross-media services are the dynamic information that printing companies must master and the direction of competition in the printing industry.
4. PDF is the starting point for economic globalization and network printing. Network printing is an entry point for entering the information industry. In the Internet age, the needs of printing consumers are more personalized, and online printing is an inevitable trend in the information age. In the era of economic globalization, online printing is actually a printing company that meets the potential needs of users (consumers) and is The carrier that maximizes user satisfaction.
Network printing is the global distribution channel for printing services, and printing companies accept a large number of businesses through e-mail, the Internet, etc. The use of digital networks for the communication of printing services is extremely important. Nowadays, the biggest problem in the production efficiency of network printing is in the workflow, and the global electronic file format is needed to receive files, file operations, and process files.
Now, the printing industry in the United States, Japan, South Korea, Singapore and Europe, and their counterparts in developed countries all adopt the international standard electronic document format Portable Document Format (PDF) for the electronic transmission of network processes, e-mail or the Internet for remote transmission. And printing.
It is worth noting that the PDF document, in order to meet the electronic file sending requirements: PDF document format is simple; the document should be small enough to fit on the Internet; regardless of the platform type of the other party, the document can be opened and read out; adapting and expressing complex imposition requirements The edited file is transmitted over the Internet. The method for compiling PDF documents is the same as for other document editing. The program for reading the PDF document design through the Acrobat reader can transfer the imposition information file and print the data according to the original layout, and Acrobat Distiller can also turn the PS document into Simple PDF documents without losing any of the complexity of the original edit and imposition files. In this way, the introduction of PDF documents has transformed the printing industry into an information industry and printing globalization has provided the basic conditions to become a reality.
In the online economy, PDF documents are the tools of the global printing industry's business contacts, and the Internet, e-mail, etc. are powerful carriers. The PDF document is an organic combination of high-tech and traditional printing industries. The use of high-tech to improve their production capabilities and production efficiency will enable companies to develop. Therefore, the printing industry is faced with the severe challenges of the digital era in economic globalization, actively adapting to the development of high technology, closely following the pace of information technology development, and adapting to the development of market competition, is the choice made by the printing industry.
Second, the printing industry needs to adapt to the network economy With the rise of economic globalization, the Internet technology network service is rapidly gaining popularity. It brings unprecedented development space for enterprises and the economy. All information technology is the core to the socio-economic reforms are quietly Infiltration into all walks of life.
Since the Internet entered China in 1995, after the period of industrial enlightenment and business model, the third-generation e-commerce has developed rapidly in China, which proves that China is the world's fastest growing country in the network economy. The printing industry will also benefit from the internet economy.
E-commerce brings to print companies not only to raise awareness, increase sales of products, but also make it easier to choose the products and services needed to print, reduce economic disputes between supply and demand sides, and enable printing companies and customers to carry out the lowest cost Communication. In particular, as China is about to join the WTO, economic globalization will inevitably promote the development of the printing industry and will also bring business opportunities to printing companies.
As the printing industry, the essence of e-commerce is the application of computer technology, information technology and network technology in the field of product circulation. It is a high degree of unity of business, logistics, and information flow. Allows customers and suppliers to interact with the printing companies through the Internet and communicate information in real time to form a virtual enterprise that conducts business operations with the customer as its core. It meets customer needs to the maximum extent, minimizes the cost of the business, and realizes the traditional 4P (products, prices, channels, promotions), that is, the mode of selling products as the center shifts to the 4C (customers, cost, convenience, and communication) emphasized in modern marketing theory, ie, the customer-centered model. Directly to customers, targeted services, rapid response, so as to win benefits.
Third, the printing industry in the network economy can be seen from the following network printing schematic diagram: In the network, from the freelance writing designer to the large-volume printing printing company, the digital information exchange service such as text and image can be accepted just like the routine business. Far customers and suppliers.
The printing industry is transformed into the information industry, and the Internet will be widely used in the printing industry. Due to the development of the Internet, the processing and design of information such as texts and graphics are gradually transferred to the authors and editors or designers, leaving only a large number of copying and processing jobs for printing companies. Since the Internet has not yet reached the level of widespread dissemination of digital media in China, and so far it has not found any kind of media that can fully replace paper as a printed publication, the traditional printing industry still has vitality. It is predicted that by 2010, China will become a truly world-class consumer of modern paper in the top 2-3 countries. From 2000 to 2005, paper consumption was 2000-4000 million tons, 2006-2010, its Consumption will reach 70-80 million tons. Therefore, traditional printing production methods and printing companies will still be needed in the 21st century. However, printing companies must also make good use of and integrate into the ideological preparation of the information industry's rapid development of the information superhighway, labor-intensive transfer to knowledge-intensive, and production preparation for knowledge-intensive development:
1. With the trend of digitization and networking, the printing industry must change and update its ideological concepts, cultivate and solve the problem of scarcity of corporate talents, in order to meet the needs of new business forms such as online design and e-commerce.
2. The traditional printing industry should actively innovate, actively adapt to the development of high technology, and carry out digitization and network transformation. Gradually invest in Internet and electronic media. Many printing industries are now exploring and researching the use of computer-based digital printing systems instead of traditional printing systems, without the need for process preparation time; products and high quality; solutions to reduce costs; and print prices are falling.
3. Packaging printing is the goal of the printing industry to beautify life and improve the value-added products. Paper, cardboard packaging printing accounted for 34% of the global printing value, plastic packaging and printing accounted for 29%, metal packaging printing accounted for 25%, glass packaging and printing accounted for more than 6%, other packaging printing accounted for 5%, so packaging printing is the pursuit of the development of printing companies The direction.
4. Cross-media services - Internet-related printing - The speed of development will far exceed the average speed of the traditional printing industry. It is expected that in the next 5-8 years, cross-media services will develop at a rate of 15% per year, advertising printing 8% speed increase. Cross-media services are the dynamic information that printing companies must master and the direction of competition in the printing industry.
4. PDF is the starting point for economic globalization and network printing. Network printing is an entry point for entering the information industry. In the Internet age, the needs of printing consumers are more personalized, and online printing is an inevitable trend in the information age. In the era of economic globalization, online printing is actually a printing company that meets the potential needs of users (consumers) and is The carrier that maximizes user satisfaction.
Network printing is the global distribution channel for printing services, and printing companies accept a large number of businesses through e-mail, the Internet, etc. The use of digital networks for the communication of printing services is extremely important. Nowadays, the biggest problem in the production efficiency of network printing is in the workflow, and the global electronic file format is needed to receive files, file operations, and process files.
Now, the printing industry in the United States, Japan, South Korea, Singapore and Europe, and their counterparts in developed countries all adopt the international standard electronic document format Portable Document Format (PDF) for the electronic transmission of network processes, e-mail or the Internet for remote transmission. And printing.
It is worth noting that the PDF document, in order to meet the electronic file sending requirements: PDF document format is simple; the document should be small enough to fit on the Internet; regardless of the platform type of the other party, the document can be opened and read out; adapting and expressing complex imposition requirements The edited file is transmitted over the Internet. The method for compiling PDF documents is the same as for other document editing. The program for reading the PDF document design through the Acrobat reader can transfer the imposition information file and print the data according to the original layout, and Acrobat Distiller can also turn the PS document into Simple PDF documents without losing any of the complexity of the original edit and imposition files. In this way, the introduction of PDF documents has transformed the printing industry into an information industry and printing globalization has provided the basic conditions to become a reality.
In the online economy, PDF documents are the tools of the global printing industry's business contacts, and the Internet, e-mail, etc. are powerful carriers. The PDF document is an organic combination of high-tech and traditional printing industries. The use of high-tech to improve their production capabilities and production efficiency will enable companies to develop. Therefore, the printing industry is faced with the severe challenges of the digital era in economic globalization, actively adapting to the development of high technology, closely following the pace of information technology development, and adapting to the development of market competition, is the choice made by the printing industry.
Jinyuanli Ceramics Manufacture Co., Ltd. , http://www.czjylceramics.com