New urbanization construction, real estate purchase restriction or cancellation, separate second child policy... With the advent of the second half of the year, a number of favorable policies are making the home industry, which has been quiet for half a year, usher in a new turning point. Many warming factors may promote the home market. Development, however, as far as the home industry is concerned, due to the relatively traditional industry, scarce raw materials and insufficient integration of upstream and downstream industries may cause home enterprises to face greater challenges and risks.
“At present, home furnishing enterprises are transforming and upgrading to high-quality labor, intensive use of land and resources, pursuit of high-tech and advanced management, and digital application. In this transformation and upgrading process, those still maintain the traditional development concept, management is backward, and no change is expected. The home furnishing enterprise will gradually be eliminated by the market.†Not long ago, Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce, said in an interview with the Huaxi Dushi Bao that the transformation and upgrading will become the development direction of the future home furnishing industry. Home-based enterprises with outdated concepts, backward management, and unchanging ideas will gradually be eliminated by the market, and some key factors will determine the development of the industry.
Industry Future: Improving Quality and Service
For a long time, the home industry has paid great attention to service and experience. This is also the advantage of traditional stores including Ba Yi, Xiang Jiang, Hong Xing Mei Kai Long, and Real Home. Therefore, despite the overall weakness of the home market, the expansion of leading home furnishing companies this year remains. In the continuation: August 23, Red Star Macalline Taurus Mall North Third Ring Phoenix Interchange opened the world. At the same time, Red Star Macalline will be stationed in various prefecture-level cities in Sichuan, deepening the county's consumption economy, and promoting local businesses through entities. Previously, Bayi Furniture City announced that it would build a new urban complex in Wenjiang, the Eighth International Home Expo City, while the home of the company announced that the number of stores this year will increase from the current 70 to nearly one hundred.
"Modern service industry can reduce the variable cost of manufacturing, improve production efficiency, and enhance the competitive advantage of manufacturing. In the current developed countries, the trend of manufacturing service has formed. In the added value of manufacturing industry, there is more The greater the proportion comes from the service industry, not the processing and manufacturing process itself.†Recently, Zhu Changling of the China Furniture Association said in the “10th Guangdong Province Furniture Industry Economic Work Conferenceâ€. He believes that the core competitiveness of the home industry is high-quality products, caring services, it is related to how to connect merchants and consumers, and determine the consumer's shopping experience. In the future, the home industry should work hard on quality and service to meet the needs of consumers.
The trend of the times: the combination of store and e-commerce
Someone once asked Ma Yun, where is the hotspot of the next e-commerce? Ma Yun did not hesitate to answer: home improvement. According to data from Ali, the home improvement industry will surpass women's clothing to become the largest category of e-commerce, with an annual scale of 500 billion yuan. Therefore, in the future, channel innovation in the home industry is the trend of the times. Due to the particularity of household product consumption, the O2O model that emphasizes online drainage and offline experience has become an irreversible trend in the future development of home e-commerce. O2O, Online To Offline, refers to the combination of offline business opportunities and the Internet, making the Internet a front-end for offline transactions. In this way, the offline service can be used to collect customers online. Consumers can use the online to filter services, and the transactions can be settled online, and soon reach the scale.
At present, for the home furnishing industry, almost all enterprises are involved in the O2O war. Red Star Macalline even released a recruitment advertisement for 600,000-year-old recruiting electric merchants, which shows the importance of the O2O model to the traditional home furnishing industry. In the future, e-commerce and traditional home store dealers will no longer compete with each other, but the two channels will complement each other and complement each other. How to achieve effective integration of online and offline marketing channels has become a new proposition facing the home industry.
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