In recent years, with the continuous development of the domestic market for consumer goods, traditional department stores have mostly completed the reform of state-owned enterprises, freed the burden of heavy state-owned employees, and strengthened management of operations and management of stores. The rise of private joint-stock department stores has begun to expand chain stores with a more active attitude. Foreign-funded department stores have also brought higher brand positioning. This has brought about the continued prosperity of the department store industry. But behind this kind of prosperity, there is a crisis that is on the verge of a sudden rise – the department store has one store and the difference is minimal. With the intensification of market competition, the department store industry faces difficulties in improving efficiency and innovation in business methods.
Heavy problems to be solved
How to win the leading position in the fierce competition environment is also a major issue facing many operators. The sales of more market sales opportunities and the pursuit of unlimited growth are the most urgent expectations of retail enterprises at this stage. However, the periodical large passenger flow and insufficient collection power have formed sharp contradictions:
1. The promotion attracted a large number of customers, but the long payment team made the customer discouraged, which may cause “loss of salesâ€;
2. Faced with the long paying team in front of the checkout counter, although the cashier is busy dealing with it, he still hears the complaints from the customers;
3, some of the hot-selling goods near the table, the customer queues a serious phenomenon, but some other models are "doors can be." The cashier's labor efficiency is not balanced, and the collection resources cannot be optimally configured;
4, customer queuing, anxious emotions bring great pressure to the cashier, the cash register error rate rises;
5, in order to deal with unforeseen promotional cash flow, companies need to pre-purchase some POS machines as a preparation and reserve the position of the desk when wiring. The reserved position of the platform occupies valuable store resources, and the resources of the reserved POS machine cannot be fully utilized... How to solve the contradiction between the promotion of the passenger flow and the idleness of the resources?
6, the mall adjusts the layout, the position of the cash register moves to cause potential hidden dangers of system wiring changes, while bringing costs and impact on business;
7. The newly set VIP customer reception room cannot realize on-site payment;
8. Limited fixed collections have the sales loss and security risks that make the store managers nervous.
New technology - mobile POS, solve many problems
Faced with various problems, with the improvement of new technologies, mobile POS payment methods are one of the good solutions. After the customer purchases the goods, the shopping guide of the brand counter enters the product code and quantity on the handheld mobile pos machine, and does not need to manually fill in the employee code, price, discount and other items, at least half the time for the customer. Another advantage of e-invoicing is that when the customer returns to the counter to pick up the goods, the salesperson can verify the transaction and avoid fraudulent activities that may occur in the payment process. After the e-ticket is opened, if the customer pays with the bank card, there is no need to go to the checkout counter, and the payment can be completed directly on the spot by the mobile POS machine at the counter, truly enjoying the one-stop shopping experience. Mobile POS eliminates the cashier bottleneck caused by the change of passenger flow, ensures smooth marketing activities, improves the utilization efficiency of business resources, and most importantly saves time and convenience for customers.
For example, the first stage of the implementation of the mobile POS promotion of the large-scale retailer in Beijing, 118 brand counters have been electronically invoiced, and 25 of the brand counters can accept the use of various bank cards with the UnionPay logo. The proportion of credit card purchases is higher, and mobile cashiers can meet 70% of the collection and sales needs.
The implementation of mobile POS not only completely changed the inherent cash register method of the retail industry, but also created a new retail payment model. The innovation significance is also the realization of the integration of the domestic merchant sales data system and the bank transaction data system for the first time, becoming the retail innovation development. New weapon.
Heavy problems to be solved
How to win the leading position in the fierce competition environment is also a major issue facing many operators. The sales of more market sales opportunities and the pursuit of unlimited growth are the most urgent expectations of retail enterprises at this stage. However, the periodical large passenger flow and insufficient collection power have formed sharp contradictions:
1. The promotion attracted a large number of customers, but the long payment team made the customer discouraged, which may cause “loss of salesâ€;
2. Faced with the long paying team in front of the checkout counter, although the cashier is busy dealing with it, he still hears the complaints from the customers;
3, some of the hot-selling goods near the table, the customer queues a serious phenomenon, but some other models are "doors can be." The cashier's labor efficiency is not balanced, and the collection resources cannot be optimally configured;
4, customer queuing, anxious emotions bring great pressure to the cashier, the cash register error rate rises;
5, in order to deal with unforeseen promotional cash flow, companies need to pre-purchase some POS machines as a preparation and reserve the position of the desk when wiring. The reserved position of the platform occupies valuable store resources, and the resources of the reserved POS machine cannot be fully utilized... How to solve the contradiction between the promotion of the passenger flow and the idleness of the resources?
6, the mall adjusts the layout, the position of the cash register moves to cause potential hidden dangers of system wiring changes, while bringing costs and impact on business;
7. The newly set VIP customer reception room cannot realize on-site payment;
8. Limited fixed collections have the sales loss and security risks that make the store managers nervous.
New technology - mobile POS, solve many problems
Faced with various problems, with the improvement of new technologies, mobile POS payment methods are one of the good solutions. After the customer purchases the goods, the shopping guide of the brand counter enters the product code and quantity on the handheld mobile pos machine, and does not need to manually fill in the employee code, price, discount and other items, at least half the time for the customer. Another advantage of e-invoicing is that when the customer returns to the counter to pick up the goods, the salesperson can verify the transaction and avoid fraudulent activities that may occur in the payment process. After the e-ticket is opened, if the customer pays with the bank card, there is no need to go to the checkout counter, and the payment can be completed directly on the spot by the mobile POS machine at the counter, truly enjoying the one-stop shopping experience. Mobile POS eliminates the cashier bottleneck caused by the change of passenger flow, ensures smooth marketing activities, improves the utilization efficiency of business resources, and most importantly saves time and convenience for customers.
For example, the first stage of the implementation of the mobile POS promotion of the large-scale retailer in Beijing, 118 brand counters have been electronically invoiced, and 25 of the brand counters can accept the use of various bank cards with the UnionPay logo. The proportion of credit card purchases is higher, and mobile cashiers can meet 70% of the collection and sales needs.
The implementation of mobile POS not only completely changed the inherent cash register method of the retail industry, but also created a new retail payment model. The innovation significance is also the realization of the integration of the domestic merchant sales data system and the bank transaction data system for the first time, becoming the retail innovation development. New weapon.
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