Inserting an eraser-like thing on the mobile phone, you can pay the bill by brushing it. This mobile payment method based on American Square technology has become a hot topic in the domestic mobile payment field this year, including Alipay, fast money, Companies such as UnionPay Online, Qianfang, and Box Payment have already or will soon launch related payment products.
In fact, since the beginning of mobile phone payment promotion to market applications, there has always been a situation of screaming. In addition to consumer attitudes, usage habits, information security and other reasons, there is no software and hardware system that is easy for users to operate. There are not enough merchants to build a perfect mobile payment ecosystem, which is one of the main reasons restricting the development of mobile payment. Quick money CEO Guan Guoguang said in an interview with reporters that compared with relatively mature payment methods such as Internet payment, there is no special threshold for mobile payment, nor is it a bottleneck for mobile commerce. The key is to drive business transactions and applications.
Finding the driving force behind market breakout is crucial for many mobile payment providers. According to a survey by international audit giant KPMG, global mobile payments will exceed $900 billion by 2015. In the next three years, mobile payments will grow at a rate of 100% per year. These potentially huge commercial values ​​have undoubtedly led to the competition of banks, mobile operators, and third-party online payment vendors. Zhang Lijun, consultant of Analysys International, said: "This is an important competitive field for the three camps, and no one can dare to neglect."
â—Three camps to grab mobile payments
By using mobile phone payment, users can not only check account balances and manage accounts through mobile phones, but also make purchases, purchase game cards, and recharge mobile phone calls anytime and anywhere. In the future, they can support utilities such as water, electricity, coal, and communications.
The "Blue Book of China's Third-Party Payment Market" released by Analysys International shows that the annual transaction scale of China's third-party payment market in 2009 is close to 600 billion yuan. With the popularity of 3G, mobile payment will push the scale of third-party payment transactions to trillions. . Currently, banks, mobile operators, and third-party online payment vendors have built different service models.
The "mobile wallet" mode promoted by the mobile operator, the user pre-charges the fee and pays the fee from the account, or the operator directly deducts the mobile payment transaction fee from the user's credit through the SIM card and the STK card, and the consumption is limited. The “toll amount†of the user is not suitable for paying large amounts of money; the “mobile banking†model promoted by the bank is essentially the cooperation between the financial institution and the mobile operator, and the user’s mobile phone number and bank card number are bound to the payment account. Transmitting transaction information through mobile communication technologies such as mobile phone text messages and mobile phone WAP access; third-party mobile payment companies will extend payment from the Internet into mobile phones to build a complete mobile payment platform.
Domestic online payment companies have turned their attention to mobile payments. Alipay launched fast payment, fast money launched a new payment platform - "fast +", and a new generation of mobile payment strategy based on the platform. At present, Fast Money has formed a complete mobile payment product matrix including mobile phone voice payment, WAP gateway payment, InAPP, and quick brush, which fully meets the various mobile payment needs of merchants. An industry source said that the key to guiding consumers to pay for mobile phones is to have enough innovative applications to detonate market demand. The task of the third-party payment platform is to use these platforms to bridge the gap between consumers and businesses.
â— Square mode
Turn your phone into a POS
Indeed, consumers are making mobile payments one of the most viable options for shopping, mainly because of the increased use of smartphones and the increasing emphasis on retailers.
In mid-March, global payment giant PayPal launched "PayPal Here", a miniature card reader that can be inserted into iPhones and Android phones. By downloading the relevant mobile app, you can turn your phone into a cash register. PayPal In order to cope with Square's challenge, the latter's payment model mainly refers to consumers or merchants using mobile card readers, with the use of smart phones, so that they can be used to match credit card consumption through any application in any 3G or WiFi network state. It allows consumers and merchants to pay and collect anywhere. It is reported that the total amount of global mobile payment in 2009 was only 141 million US dollars, and only 750 million US dollars in 2010. In 2011, only the online payment company Square realized a $4 billion transaction in the mobile payment space.
At present, many domestic companies are involved in research and development similar to the field of Square technology, and have already launched or will launch a number of corresponding payment products during the year. Quickly launched the "quick brush" product, the plug-and-play function makes the mobile phone into a mobile POS machine, which can cover a variety of application scenarios such as remote payment, mobile payment, SME collection, P2P payment. After downloading the “Quick Brush†APP to activate, it can realize a series of functions such as credit card collection, transaction inquiry and terminal management through the connection between the mobile network and the quick brush service platform, and comprehensively solve the collection problem in the exhibition industry. Guan Guoguang pointed out that based on the “fast +†payment platform, fast money will further expand the mobile payment product line, and there will be more remote and on-site payment and value-added applications based on mobile interaction, mobile sensing, mobile computing and mobile networks. Merchants have more existing needs.
â—Business application driven payment development
Up to now, 101 companies have obtained payment licenses. Cao Junbo, president of Ai Rui Research Institute, pointed out that “the central bank’s “payment of business license†is issued one year soon, and the differential development of major payment companies is becoming more and more obvious.â€
Different manufacturers have adopted completely different strategies for the establishment of the market ecology of mobile payment. Payment companies that are pushing personal application drivers are staking. Previously, Alipay launched the logistics POS strategy, announced the investment of 60,000 Alipay POS to improve the COD system; Tenpay also announced that it will upgrade the "micro-payment" business system, gradually covering Tencent's games, open platforms, QQ video, e-books and other figures Entertainment scene. The fast-money business that focuses on enterprise merchant applications has launched the “fast-brushing†business, and has achieved the first commercial application of Square products in China. At present, three insurance companies, including Sunshine, Cheonan and Anwar, have signed contracts with Fast Money. The first batch will be paved with 5,000 “quick brushes†nationwide for the mobile industry.
Industry experts pointed out that China's mobile payment is in a technologically advanced market. The actual large-scale commercial applications are still rare. The payment platform that can cover the existing needs of merchants and truly help the development of merchants' exhibition industry will become the real development of mobile payment. Driving force.
However, the security of payment has always been the focus of attention.
Text / Jin Li
Yuyao Shenghe Electrical Appliance Co., LTD , https://www.yyshenghe.com