The company's research found that: In recent years, playgrounds for children's play equipment have grown more and more like bamboo shoots, and they have spread over the size of supermarkets. The fierce competition has caused businesses to face challenges.
As the saying goes, “bitter children cannot be bitterâ€. Children are the hearts of parents. No matter how we save and save our lives, we still won’t be embarrassing for children. Plus the opening of “second child†policy, we can say that we have children. There are business opportunities in the place, and investing in children's play equipment is the boat in this countercurrent. On the other hand, our children’s playground equipment has been very popular because parents are busy with work and rarely communicate with children. Hot also means fierce competition, so how to make your own children's amusement park come to the fore?
1. We can establish a point consumption model
Integral consumption refers to a consumption model in which shopping and consumption are conducted through the use of virtual points instead of the renminbi. Integral consumption usually brings about a great deal of concessions to consumers and brings consumers a very good consumer experience. It can also increase consumer stickiness, and it is also a good marketing tool for businesses.
Businesses need to make consumption plans according to their local consumption levels. The common ones are monthly cards, season cards, and annual cards. In addition to offering consumers discounts, they can also accumulate points to redeem gifts. Gift types usually use children's favorite toys or Supplies can also be redeemed for free play. This novel card-making method will be relatively attractive and will turn most consumers into repeat customers.
2. We can introduce a free experience mode
The free experience is to allow customers to approve the product's performance and effect through a long-term or short-term free experience of the product, and to actively express the consumer's intention. It is a brand-new marketing model that meets the market development.
For some hesitant consumers, if the park can provide free trials, and the staff lead the children to the park to experience a variety of children's play equipment, let the children experience the fun of a variety of devices for parents to patiently explain the children when playing With the benefits, I believe the next parent will be willing to lead the children again.
The advantage of this model is that it will not give him any pressure, regardless of whether the consumer consumes it, and advertises it invisible to bring you more customers.
3. Joint sales model
What is joint sales? Simply put, consumers feel that they have to buy B products after they buy A products, and even buy B products need to buy C products. Even the use of free customers to attract them, and joint sales is not completely aimlessly promote a certain type of goods, but after digging deeper into the potential needs of customers and purposely recommend suitable products for customers, such joint sales can improve sales performance. Can be more satisfied with the customer's mix!
What other products can be sold in children's play equipment besides providing children with fun? The most common is a drink or a snack. The child will certainly feel tired after playing for tens or even an hour or two. This is the time to quench his thirst and hunger.
The above are some of the management methods for children's playgrounds. It is not only by relying on them to make good use of children's playground equipment. Children are the main body of consumption, but parents' feelings must not be neglected. The staff attitude of Paradise Park should be warm and generous, allowing customers to feel the joy of paradise. Strength and advantage.
The most important thing is the quality of the equipment. All profit-making methods need to be built on the premise of safety. Only when the children play safely, parents can be assured that children's playgrounds will have a steady stream of customers. Therefore, when selecting equipment manufacturers, they must not be careless. Qualification documents must be complete.
The company's Sports Equipment Co., Ltd. warm reminder: Caring for children's healthy growth, starting from paying attention to children's safety!
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