Will the operation of Indian customers have an impact on the traditional publishing industry?

What if the Indian customer repents halfway?

"I have an account and charge half of the money after designing the cover, and then charge the other half after the book is printed." Jan Peipei said.

Will it impact the traditional publishing industry?

On December 17, 2007, Jian Peipei resigned from a real estate company in Zhengzhou City, bought a second-hand computer, and started this challenging industry full-time.

In just over a month, Jan Peipei has received 12 orders and has some income. Now, she receives calls from people who want to write books every day.

Now, Jan Peipei is busy all by herself. She wants to typeset, design a cover, print at a printing house, and send a message on her blog.

Although her career has improved, Jan Peipei is anxious that because she has no money, she cannot build a website, which restricts her development. She said that the Indian customer's operation model is mainly to build an online platform, including website space rental and domain name application, the cost is about 10,000 yuan.

Jian Peipei is very optimistic about the prospects of Indian customers. She said that the current market in Zhengzhou is still in the development period, with large potentials, especially in universities, and the relative demand is greater. For example, students print graduation thesis and job search works. It will be slowly cultivated.

So, will the Indian guest website have an impact on the traditional publishing industry?

An editor of Henan Literature and Art Publishing House believes that this is the result of market segmentation. Traditional publishing adopts batch publication. The minimum printing volume is several thousand copies, and the cost of each book is relatively low. The cost of personalized online book printing is more expensive than traditional printing, making large-scale sales difficult. They target different things and will not have an impact on the traditional publishing industry.

How does the Indian customer website face the regulatory threshold?

"Indian" quickly gained popularity on the Internet, but also attracted a lot of controversy.

Some netizens believe that it is worthy of affirmation that Indian customers have made the network from virtual to reality and realized the dream of publishing books easily. Others believe that "when everyone can publish a book, this matter itself is already meaningless".

In this regard, Jan Peipei has his own views.

She said that the printed works she is currently printing are not strictly "books" in the strict sense, but only printed materials, or personalized readings. Their functions are mostly for self-appreciation and collection, and they are "karaoke" for self-entertainment. .

To this end, she specifically noted on the blog: "Inker works are for personal collection and friends only, not for sale."

However, a reality that Jan Peipei had to face was that in response to the large number of Indian customer websites, on August 1, 2007, the State Press and Publication Administration and other four departments issued the "Notice on Regulating the Use of the Internet for Printing Business Activities." , Require each Indian customer website to apply for "printing business license".

Jian Peipei is worried that he cannot "print and print", can Indian customers meet the needs of netizens to show their personalities?

In an interview with the media, Wang Yanbin, director of the Printing and Reproduction Management Department of the State Press and Publication Administration, said that the issuance of the "Notice" does not restrict the printing of personal websites entrusted by publishing units and the production of wedding photography and desk calendars for ordinary people.

On January 17, 2008, a person in charge of the Printing Industry Management Office of the Henan Provincial Press and Publication Bureau told the author that in accordance with the "Notice", if the Indian customer website directly provides business typesetting, plate making, printing and binding services, it should handle "Business License" and business license. Such websites must publish the "printing business license" and business license in a prominent place on the business premises and website homepage.

The person in charge said that although the Indian customer website has been in the field for a long time, it is still a new thing in Henan. It has just started, and the next step is to urge them to improve the procedures.

Jian Peipei said that the "books" printed by "Zhengzhou Yinke" are only small-scale "readings", which are only reserved for netizens to commemorate or give relatives and friends, and the profits are not large. The website is currently in the promotion stage, mainly to let people better understand the services provided by the website. The next step is to improve the procedures on the one hand, and to transform the printing of souvenirs on the one hand.

"Inker" is a foreign product

Inke is also called inke. It uses the Internet as a communication and contact channel to turn any text and pictures written, painted, and excerpted by netizens into personalized prints with permanent preservation value.

The Indian customer originally originated in the United States. In 1997, Intram, the largest book wholesaler in the United States, founded a lightning printing company. Amazon Online Bookstore cooperated with the company to jointly launch personalized printing services through the Lightning Printing Company. Users are encouraged to create content for the website and publish new programs to open blogs for all book authors. Because of the low cost of printing books, printing customers on the Internet began to generate.

In 1999, more than 140 publishing houses and bookstores in Japan jointly formed an electronic house, and also established a digital printing service center as a joint venture to develop personalized printing services.

In 2006, the foreign Indian customer model entered China. In May of this year, China Blog.com first launched the business. Website users can edit and publish the content of the blog, which is immediately sought after by netizens. Subsequently, the business scope also expanded from anthology to albums, desk calendars, postcards, etc. Under its influence, the Indian customer websites in some places have gradually begun to take shape.

In 2006, "Inker" became another fashionable face on the Chinese Internet after "Blog", and also became one of the 171 Chinese new words announced by the Ministry of Education in August 2007. E

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