Hankou North·Jinma Kaixuan Furniture CBD invested 5 billion yuan to build 200,000 square professional exhibition halls and 300,000 square supporting facilities. In conjunction with Huangpi District, Hubei Furniture Association and Wuhan Furniture Industry Association, the first China Wuhan International Furniture Fair will be held on March 28, 2015 in Hankou North·Jinma Kaixuan Furniture CBD.
On September 1st, the “2015 China Wuhan International Furniture Fair Press Conference†was held in Chutian Yuehai Hotel. Zhao Xiaoyong, Chairman of Hubei Provincial Federation of Industry and Commerce, Party Secretary of Wuhan Economic and Information Committee, Cai Dongxia, Deputy Director of Wuhan Municipal Bureau of Commerce, and leaders of Huangpi District attended the meeting. In addition, more than a thousand exhibitors from home and abroad home industry have also attended the meeting, and will be stationed at the Wuhan International Furniture Fair in China.
It is reported that China Wuhan International Furniture Fair will be transformed into a national-level exhibition brand. It is held in the spring and autumn of each year. Its functional layout, first, the professional exhibition hall area, the layout of mahogany furniture, office furniture, sofa sleep furniture, furniture and accessories, custom furniture, original and auxiliary materials pavilion and other professional pavilions; second, the storefront exhibition area, including International famous shop street 200,000 square meters, mahogany furniture hall 50,000 m2, boutique city 120,000 m2, wholesale city 350,000 m2, etc.; third is ancillary service areas, including finance, communications, hotels, modern business, logistics, and culture; At the same time, a series of theme activities such as the sofa festival, office furniture festival, and mahogany furniture culture festival will be held. An expert forum was held to make the exhibition an ideal stage for realizing insights from authoritative sources at home and abroad. Carry out furniture brand value evaluation and furniture standard release, and make the exhibition an authoritative highland for brand certification, promotion and operation.
How does Jinma Kaixuan Home create the Huazhong Furniture Capital with an innovative business model?
- Interview with Xiao Kaixuan, Chairman of Jinma Kaixuan Group
Xiao Kaixuan: Jinma Kaixuan Group pioneered the business model of “the market drives the industry to gather a complete industrial value chain to form an industrial clusterâ€. It undertakes the transfer of the furniture industry and creates the brand of Jinma Kaixuan Home CBD International Cluster. After 8 years of development, it has begun to take shape. It has an operating area of ​​1.2 million square meters, more than 1,500 business operators and more than 17,000 employees. In 2010, more than 1,200 companies from Hong Kong, Shenzhen (real estate) and Chengdu were built to build a 10,000-mu furniture manufacturing base on the periphery of the project, which led to the integration of the home industry chain in Wuhan and surrounding cities, forming links to Hongan, Hanchuan, Qianjiang, etc. Hubei home furnishing industry cluster of furniture industry base. In August 2013, it entered the top 500 private enterprises in China. In 2014, it was re-elected with an annual operating income of 13.334 billion yuan, ranking 319. In the case of an increase in the entry threshold, it was promoted to 135 places in 2013. However, further improvements are needed. As an emerging marketing method, the convention and exhibition industry is advancing by leaps and bounds. In order to further stimulate the vitality of the market, Hankou North·Jinma Kaixuan Furniture CBD invested 5 billion yuan to build 200,000 m2 professional exhibition halls and 300,000 m2 supporting facilities, and build a 1.2 million m2 furniture exhibition platform, which will be associated with Huangpi District Government, Hubei Province Furniture Association and Wuhan Furniture. The trade associations jointly organized the Wuhan International Furniture Fair in China to build the Huazhong Furniture Capital and accelerate the development of the furniture industry in Hubei and the central region.
The operation mode of China Wuhan International Furniture Fair is the brand leader. The brand is the soul of the exhibition, using the existing brand advantage to attract domestic and international well-known furniture brands, forming a global furniture brand highland; second, the exhibition store linkage. Adopting the three-dimensional mode of professional exhibition hall + exhibition hall + well-known enterprise exhibition hall to realize the synergy of exhibition shop linkage; the third is the integrated operation of experience store, e-commerce and modern logistics and physical affairs; the fourth is to comprehensively use mass media, online media and each A new kind of media, comprehensive promotion in a comprehensive way, to maximize the value of the brand; fifth is the service to win. The service creates value, and the exhibition provides high-quality services to exhibitors, consumers and participants from all walks of life to achieve a win-win situation for stakeholders.
The value of China Wuhan International Furniture Fair is to promote the exchange and interaction between buyers and suppliers, to promote the further optimization and upgrading of the furniture industry chain, to promote the healthy and rapid development of the furniture industry in Hubei and the central region, and to achieve the best combination of market and industry. To stimulate the vitality of the market, the efficiency of the exhibition industry is generally 1:9, which can effectively promote the rapid development of related industries and promote the transformation of regional economy to service-oriented; the third is to create benefits for consumers. During the exhibition, many brands reward consumers with the best price. Consumers shop for goods, broaden their horizons and enjoy shopping.
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“Building the furniture CBD into an excellent brand and building Hankou North better!â€
—Zhao Xiaoyong, Chairman of Hubei Provincial Federation of Industry and Commerce
In the face of the needs of the development of Hubei furniture industry, filling the gap in the furniture exhibition industry in Central China, Jinma Kaixuan Group actively undertakes the transfer of coastal furniture industry, creating a business model of “market promoting industry, building a complete industrial chain and promoting industrial clustersâ€, and holding China Wuhan International Furniture Fair promotes the development of furniture exhibition economy in Central China, accelerates the development of the 100 billion furniture industry cluster in Hubei Province, drives the development of the furniture industry and the development of the service industry, and creates new economic growth points. “The Wuhan International Furniture Fair in China is a happy event in Huangpi District!â€
—Zhou Shaomin, deputy head of Huangpi District
Hong Kong Golden Horse Triumph Group takes on the mission of “taking the transfer of the eastern furniture industry and building a new section of Hubei's 100 billion furniture industryâ€. The constant innovation, development and transcendence have made important contributions to the industrial development of Huangpi District. The Wuhan International Furniture Fair in China has created the furniture capital of Huazhong to push the development of the furniture industry to a new height! “By the industry exchange, Hubei furniture industry can go to the whole countryâ€
—Qin Zhijiang, President of Hubei Furniture Association
The development of the industry is inseparable from the good industrial base and professional market support, but it also needs to improve the furniture design, production, management and marketing of our province through the exhibition platform. Through the industry exchange, Hubei furniture industry can move towards Through the country, we have created more well-known enterprises and become the fifth level of the Chinese furniture industry. Therefore, it is imperative to hold a furniture fair in our province, which is also expected by industry associations and industry enterprises. “The holding of the furniture fair will once again promote the development of Wuhan furniture in Hubeiâ€
—Dai Xinlin, President of Wuhan Furniture Industry Association
The current furniture fair will once again promote the development of Wuhan furniture in Hubei. Therefore, today, for our furniture people, it is a great day worth remembering and historic. To this end, our Wuhan Furniture Association will not only support the exhibition, but also actively participate in the preparation of the Expo.
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