The concept design in the packaging design

Conceptual design is a design pattern influenced by the conceptual art of ideology in the process of artistic development. Some scholars also have different identifications and opinions. With the development of people’s ideology and science and technology, the design influenced by concept art is constantly The field was cited by various fields, and its original motivation, form and content promoted research and application in various fields in innovative and leading ways, and achieved positive effects.

For the method of designing conceptual art, the first is to solve its design purpose, and the complicated methods and processes can express the meaning and intrinsic philosophy of conceptual art.

Urban design, environmental art, finance, materials, engineering, education, lifestyle, etc. have all introduced conceptual design cases. Originated from the concept art of the pioneer movement in the 1960s, it has shown its intrinsic elements today, including modern paintings and sculptures that structure the traditional elements of art. Each element of the artwork is an equal component. Original and cohesive. Second, the idea of ​​"recovering the art of abstraction" and the materialism of artistic traditions are deconstructed. The challenge of the visual elements, the importance of the text is increasingly prominent. The third started the art information era through a series of reflections of the entire twentieth century. How its four layouts influence how ideas are conveyed. The work is integrated with the surrounding architectural environment and unified with the propaganda. Criticism of inner continuity and materiality.

Conceptual design is free from form. The significance of the work lies in meaning. Different people will understand the same work in different ways. A work can have hundreds of different forms. Nominally speaking, all arts rely on pre-buy structure and traditional rules.

In the form of art, the conceptual design form is proposed, and the conditions required for the design are summed up. It can also be said that the principle of conceptual design is because the design must follow a certain principle, or tradition, or modern, or postmodern, or composition. Or rigorous form, or novel and unique performance, or three-dimensional reality, or full of action. These design principles and design forms create a variety of visual worlds with endless changes.

Conceptual design method introduced into packaging design

We should treat the concept packaging design as one of the most abundant, most profound, most avant-garde, and most representative of technological development and design level packaging. The concept packaging is rich in its function, storage and transportation, display, sales, structure, and materials. , crafts, decoration, and so on, are all aspects of the concept of packaging design can be research, testing, performance; he needs to extensively and in-depth excavation of the relevant content, as well as according to the needs of the target theme, to do the basis for the design, Extracting concept themes and carrying out in-depth development, the design has considerable depth, showing the most cutting-edge design ideas and design levels. It also needs to be in line with the level of scientific and technological development, related technical issues brought about by the design, and promoting the development of related industries. .

The value of concept packaging design lies in the ability to grasp and operate the developing, frontier market, guide consumption, appreciation, and change in usage and life. The meaning of sociality is the biggest topic and shows the responsibility of the designer.

From the perspective of conceptual design, we can see that the conceptual structure of conceptual packaging design is to demonstrate the strength of science and technology and convey the latest design concepts, and the most artistic and most attractive, representing the forefront of packaging design, leading the packaging design Development trend. Conceptual packaging design is both artistic and scientific. They are expressed at different levels of design. Together constitute the overall concept of the packaging design.

The relationship between concept packaging and packaging design

The concept of packaging is based on innovation, based on experiments, and future-oriented design disciplines. Therefore, both in theory and in practice, we should treat the concept of packaging design as a form of design: In the current society, the study of design theory is not only an in-depth analysis of a discipline, but should be more Interdisciplinary view of disciplines. Considering the concept packaging design activity as a design system, it is not only a simple and novel design form that satisfies the requirements of the design patterns that can stimulate the senses. The concept of the concept is the concept design of modern designers. Must master.

Conceptual design is the need for social development, scientific and technological progress, and improvement of life. Can conceptual design be said to include all the design and design rules that must be followed to meet the needs? Are all aspects of conceptual design and whether the resulting design concept covers the design? All of it. Generally speaking, conceptual design has many art forms and design elements. It is based on different levels of design concepts of application design. It can be divided into three aspects as an integral part of the design.

First, the concept of the effectiveness of packaging design, it is the technical basis of packaging design, mainly refers to the material carrier contains the design elements, it has basic functional, variability characteristics based on efforts to meet new needs. For example, various packaging design functions, such as the ability to carry goods, protect goods, store and transport goods, and sell goods, as well as consumer behaviors in the use of packaging products, are all involved in the concept of packaging. The level can form an independent design research system;

Second, the visual aspect of the conceptual packaging design, which is the morphological representation of the conceptual packaging design, is also the visual physics of the conceptual packaging design basis. It has strong contemporaryness and continuity: it mainly includes a coordinated design system with product brands, display products, image decoration, and product advertising content, as well as the relationship among various elements, following the social market norms, regulations and systems, and consumer groups. , Judging the market consumer demand, standardizing the design and rectifying the design direction, is in a broad main position. Conceptual design here explores the development process, dynamics, and trends that they have, and seeks new breakthroughs in a limited space.

Third, the leading exploration of concept packaging. It is a state of development, so it can also be regarded as the consciousness of creation. It is at the forefront and leading position and it is a breakthrough based on all the elements of the design system. The development of science and technology, improvement of productivity, and ideological progress brought about by the demand for packaging design innovation are mainly manifested in the concepts of production and life, values, thinking concepts, aesthetic concepts, moral and ethical concepts, national psychological concepts, etc. New understanding on the aspect. It is the most cutting-edge part of the design structure, and it is also the driving force of design. It is potentially deep in people's hearts, and it is eager to develop and change. It will eventually be applied directly or indirectly at the application level. And thus the development of the concept of packaging and the law, to absorb and transform the future of social development, and lead the design of the development trend.

The three aspects of the packaging design structure are related to each other and form a packaging design system that constitutes the whole package design. The materialization layer of packaging design is the most stable factor. It supports the existence of packaging, just like the building foundation and space, such as the reform and innovation of packaging materials and packaging technology, advanced science and technology, and the application to the basic level of packaging. The application of design, at the same time, the development of packaging design is always reflected in its body. The application layer is the most authoritative factor in the market and is playing an essential role. In the market, product packaging is updated. An endless stream. It stipulates that the overall nature of packaging design is an important link for design relationships, and it is also a guarantee for the scientific and effective implementation of packaging design. This level consists of a set of intrinsic criteria systems, which is the yardstick for packaging designers to engage in design activities. Different design concepts will bring different behavioral styles and social outcomes, recognizing the new requirements imposed on us by the new environment, and mastering new ideas, concepts, and methods that meet such new requirements. This is precisely the concept of high-grade design. The new height. The first three are interdependent, closely combined, and integrated into each of the specific packaging design activities and design works. The third level continues to provide spiritual concepts and material concepts for the first two levels, exploring the development space for them and leading the future of packaging design.

Conceptual packaging design also needs to be designed for the purpose of designing the concept of reference value concept:

First, the principle of science. Treating concept design with a scientific attitude, design is not a new image that is incontrovertible, nor is it a monstrous monster. Its actual research results are obtained through systematic investigation, analysis, summary, and experimentation. As a result, reflecting the level of social development, human ideology and way of life, the level of scientific research, reflection on the traditional and new understanding, the re-understanding of traditional materials, and the research and development of new materials and new technologies are all inseparable from the scientific attitude.

Second, the principle of originality. Since it is the concept of design, we must follow original principles that are different from others. We must have special insights and personalities. The design we make will have vitality and competitiveness. Only if we have the spirit of discussion and research significance can we come up with a brand new solution. Only by distinguishing itself from similar designs will there be no similarities. Only involving will have real meaning and show the progressiveness of creation.

Third, conceptual design is the creation of future development needs. The design is purposeful. The design must address practical problems in decoration and beautification, and put forward the direction of future leadership in production research. It is necessary to resolve the artistic form, romantic imagination, and materials. A series of projects such as the application, the rationality of the structure, and the improvement of the process performance, the rigorousness of the design and the rational principles of mutual connection, and the series of creations, this is a design need and necessity.

Conceptual expression of packaging design

The theme is the original point proposed by the concept design. Based on the concept design theme, the design proposal is proposed, the connotation of the theme is highlighted, and the form of the theme is expressed.

The theme of concept packaging design is to break through the previous design concepts, put forward new design ideas, make unexpected and rational design solutions, the concept will lead the design of the development direction, which is designed The core lies in the selection of concepts through investigation, analysis, and determination of plans. The concept theme can try to inspire creative thinking in terms of space-time concepts, performance concepts, form concepts, abstract concepts, festival concepts, ecological concepts, etc., so that the design goals have depth and breadth, especially in line with the needs of cultural connotations, art forms, and technical means.

The concept of space-time includes: history, concept of traditional culture, concept of regional culture, concepts of people in the era, concepts of the universe and the concept of stars, seasonal concepts, concepts of time;
Performance concept: material concept, structure concept, protection concept, concept of storage and transportation, concept of usage, etc.;
Form concept: appearance concept, color concept, image decoration concept, display sales concept, etc.
Abstract concept: the concept of objective state, the concept of thinking and emotion, etc.
Festival concept: traditional festival concepts, activity theme concepts, information release concepts, etc.
Ecological concept: environmental protection concept, health concept, energy concept, etc.

In the process of design and creation, there have been numerous art forms and design systems. They have put forward their own theoretical systems and norms in the field of design. The art forms include avant-garde art, installation art, design form, functional design system, composition design system, and green. Different from the design system, when the packaging appears in the form of conceptual design, it always prepares for the reform and development of the packaging and future needs, not just blindly seeking novelty. The structure is different from the past, and it does not appear as a structural form like the installation art. It is a preparation for protection and use; the use of materials is not as simple as green design.