A good company brochure can be said to be a window for enterprises to communicate with the outside world, which can reflect the scale, nature, product characteristics, etc. of the enterprise, leaving a visual aesthetic to consumers, which is unforgettable. When printing company brochures, starting from the company's industry positioning and product characteristics, build an advertising composition creativity that best reflects the company's strength. Next, let's take a look at the major factors that need to be considered in the production of company brochures.
The company's brochure printing has the following major elements:
Conceptual elements, so-called conceptual elements are those that do not actually exist and are invisible, but can be felt by people's consciousness. Conceptual elements include: points, lines, and areas.
Visual elements: The conceptual elements are not reflected in the actual album design, it will be meaningless. Conceptual elements are usually embodied through visual elements, which include the size, shape, and color of graphics.
Related elements: How the visual elements are organized and arranged on the screen is determined by the related elements. Including: direction, location, space, etc.
Practical elements: refers to the meaning, content, purpose and function of the design of the enterprise album design.
General company brochure printing and production methods are as follows:
Single-sided: only one side of a sheet of printing paper is printed, which is called single-sided printing
Double-sided: After printing one side of a sheet of printing paper, another printing plate is printed on the back side, that is, the printing piece that has been printed on two printing plates.
Horizontal rotation: It is generally called "reflexive printing". All the printing plates on both sides of a sheet of paper are arranged in a printing plate, that is, one half of the printing plate is equipped with a printing plate on one side of half of the printed paper, and the other half is the printing plate on the back of the printed sheet; Use the same printing plate to print on one side of the paper, then turn the paper horizontally, and print on the back of the paper with the same long side of the "bite edge". After two printing processes, cut in the paper Open for two, and get two copies of the same print.
Flip type: use the same printing plate to print on one side of the paper, then turn the paper over and print on the back side, and use the other long edge of the paper as the "bite edge", commonly known as "tipping bucket", but this The method has been rarely used.
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