Office stationery e-commerce line down to online planning

In 2014, the Double Eleven Clouds once again achieved great success. Tmall's sales were gorgeously closed with a huge amount of 35 billion yuan, let us once again witness the great power of e-commerce. Internet technology is constantly evolving. Nowadays, e-commerce has become a thing that all enterprises that need to sell have to face. In the office stationery industry, it is imperative to enter e-commerce. So in the context of today's big environment, how should enterprises plan? Offline to online sales?

I. Division of duties with agents

Unlike the sale of traditional office stationery, the network sales needs to coordinate with the interests of local agents, the distinction between the attribution of the order and the after-sales service, perhaps the attribution of logistics and distribution responsibilities are early and local demand The agent is well coordinated.

Second, with the e-commerce channel matching dividends

In order to complete the conditions of network sales, it is necessary for office stationery suppliers to agree on a dividend agreement with e-commerce channels, commercial real estate and third-party payment channels, especially to deal with the dividends between e-commerce channels and commercial real estate. This connection has external characteristics that are not resistant to brand owners and agents, and it is not the same as the dividend form of the payment method.

Third, build a new logistics system

Before opening up online shopping malls, many office stationery companies already had a relatively complete offline sales system. Because online and offline coexist, if the offline is more focused on the experience, it can be shipped nationwide or may be collected on a regional basis; if the offline trading and logistics functions are still strong, there must be relatively strong regional goods. Transfer the middle to complete the rapid response on the logistics. Of course, this assignment can be outsourced to a third-party logistics company.

Fourth, gradually revised the development of new rules

Because offline goods are usually characterized by online features, it is necessary for office stationery manufacturers to gradually revise the planning, acquisition, production and terminal operations and layout. In the planning stage, the opinions of consumers are integrated and even early reservations are made. Of course, this has a large demand for acquisition and production, but at the same time it is also a good way to deal with inventory problems. Change or even derive the guidelines for the terminal's plans and furnishings plans. This series of changes involves all aspects of the company's operations, and thus the investment in hardware and software is relatively large.

To sum up, no matter what kind of reform and innovation, it is the expulsion of the old system and the old system. This requires us to make bold moves in the overall overall planning, and strive to realize the redistribution of the new things and the interests. It can be predicted that the intricate relationship will inevitably undergo subversive changes. This is also the place that I must pay attention to and prevent. There must be no reforms and no longer in the past.

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