Northern solid wood will develop into a new pole in the furniture industry

This year's Shenzhen exhibition, "North Wind Jin Blow", the northern solid wood enterprises almost occupy half of the solid wood furniture museum, in addition to the old brand Lai Shi, Qingdao Yimu, Nanyang Hu and other enterprises, there are many new faces and original design brands Landing at the show. Last year, the Shandong enterprises held a group of exhibitors caused a sensation in the industry, and this year, the North School of solid wood gathered in Shenzhen with more powerful power. No matter from the entrepreneurial spirit, the product's differentiated design and the comprehensive strength of the company, people feel the northern solid wood. The power of the company should not be underestimated. The emerging strategic map of furniture development is forming in the northern region. The northern solid wood will develop into a new pole in the furniture industry.

China's furniture industry is entering a turning point. The era of high-speed development and low price, low quality and low added value has passed. Under the background of the transformation and upgrading of traditional manufacturing, the northern furniture enterprises are in the "secondary venture" period. Showcasing full enthusiasm and strong vitality, they participate in a proactive attitude, pay attention to original design, invest heavily in the introduction of domestic and foreign production equipment, introduce high-tech and highly educated talents, enhance brand image, and constantly explore The business model of sustainable development... The reason for this is that the thinking and spiritual realm of entrepreneurs are undergoing profound changes. In the early years, the northern enterprises have gone south to learn the design and management mode of southern furniture. Now they have gradually rationalized their ideas and have Very actionable, drastic reform and innovation. Some people say that due to the climatic reasons, the solid wood furniture in the south is difficult to adapt to the northern market, and the northern solid wood plus years of accumulation in the process and manufacturing has now expanded to the south and competed with the southern solid wood to compete for the market. .

As the place where many merchants compete, Shenzhen Enterprises gathers with the increasingly powerful strength to bring new signals and vitality to the industry. No matter in the excellence of production, the combination of channels and the modern and efficient management, it is remarkable. In the exhibition, the reporter conducted a survey and analysis of the strategies and tactics of the northern solid wood enterprises by visiting a large number of northern solid wood enterprises.

Design: new elements are not layered

Unique original design

This year, among all the exhibiting companies, the original high-end design brand is eye-catching. And many of them come from the northern region. People have seen more "popular faces" and are accustomed to "medium and high-end", and in the situation of unsound industry norms, once a certain type of "explosive models" appear, they will swarm. As a result, the original design brand began with an extraordinary temperament, the unique DNA and high recognition of the product is unique in the industry.

漾美, a brand from Tianjin, the product's simple, generous, humanized design and the overall atmosphere of the space are impressive. In addition to a minimalist style of Italian darkness in the pavilion, a large piece of Nordic naturalistic style furniture in the wood color is unique, and the delicate wooden home small pieces of the whole wall also reveal the designer's The uniqueness of human talent and brand operation philosophy. In fact, beauty is not just furniture, but also includes some life products, such as the integration of aromatherapy, carpets, curtains and so on. According to Lu Dongdan, the chairman of Amami, the design team mainly comes from the two countries that know the most wood sense in the world. One is Denmark and the other is Japan. The biggest difference between us and other brands is to fully excavate the wood itself in the details. The expressiveness of "beauty" has become the leader of China's new lifestyle with quality and innovation to enhance value.

Xu Boming, dean of the Shenzhen Furniture Research and Development Institute, once said in a publicly published article that design is much more complicated than furniture manufacturing. It is a knowledge integration center that requires research on consumer lifestyle and home space. The control of production efficiency and cost of manufacturing enterprises, the research on the characteristics of market competition and consumer market, scientific process setting and designer management team, effective expression of communication and design output, we must systematically focus on them together. The result is a figurative product. This complex and systematic process requires companies to invest a large amount of people, money, and materials, even without time costs.

How many designers say that this brand and the conventional commercial brand operation are a little divergent, and there is a cost in time. In fact, since 2008, how many first products have been designed and it has been 5 years since the brand was born. This is because we want to think more deeply about this issue at the beginning of time. We do product research and development, I think that an abnormal law to operate it, especially furniture, will give it a relatively continuous vitality, relatively long-lasting value. He is not fashionable, but the more fashionable the more things, the easier it is to be outdated and drowning in the trend.