Recently, the China Digital Publishing Annual Conference 2010 published by the China Publishing Science Research Institute stated that as of the end of 2009, the total output value of digital publishing in China reached 79.94 billion yuan, an increase of 50.6% over 2008. The total output value exceeded that of traditional newspapers and periodicals. Total value of things. Experts predict that the development of digital publishing industry will continue to grow rapidly in 2010, and the overall income will exceed 100 billion yuan.
Sun Shoushan, deputy director of the General Administration of Press and Publication, said that with the accelerated integration of the publishing industry with digital technology and information network technology, the publishing industry is dominated by traditional publishing, and the development stage supplemented by digital publishing has come to an end. At present and in the future, the pattern of the development of traditional publishing and digital publishing will gradually take shape, and the development mode of the publishing industry will undergo a fundamental transformation.
At the 20th National Book Trade Fair in April this year, the China Publishing Group, which owns the old book publishers such as Zhonghua Book Company and People's Literature Publishing House, held a self-owned brand e-reader launching ceremony.
Nie Zhenning, president of China Publishing Group, believes that the former book fairs, mostly IT companies bring digital publications, but this time many traditional publishing companies bring their own digital publications. It can be said that this book fair is the starting point for the transformation of the traditional publishing industry into digital.
Nie Zhenning also said that compared with digital technology service providers such as Hanwang and Patriot who entered digital publications in the early days, traditional publishing houses have their own advantages in the production of published content, mature resources plus selection, organization and processing of content. And the accumulation of many years of promotion, competition is not necessarily a loser.
According to the "China Publishing Blue Book" statistics, in digital publishing, mobile publishing has exceeded the traditional online games, ranking first in digital publishing revenue.
At the same time, the "New Media Blue Book: China New Media Development Report (2010)" released by the Institute of Journalism and Communication of the Chinese Academy of Social Sciences recently pointed out that in the past five years, the types of mobile newspapers, the number of users and the mobile newspaper industry have brought The economic benefits are increasing day by day, and the mobile media is forming more and more influence. At the end of 2005, there were more than 1 million mobile phone users nationwide. At the end of 2007, there were more than 20 million mobile phone users nationwide. At the end of 2008, the number of mobile phone users nationwide reached nearly 50 million. According to the “Monthly Monitoring of China Mobile Phone Reading Market in the Third Quarter of 2009†released by Analysys International, the number of users in China's mobile phone reading market reached 149 million in the third quarter of 2009.
In addition, Sun Shoushan also said that the General Administration of Press and Publication is studying the method of classified management for enterprises involved in digital publishing and digital communication, and distinguishes the nature of digital content publishing companies, digital content processing enterprises, digital content delivery and communication enterprises. Come and award qualifications separately. At the same time, in the qualification authorization, the traditional publishing unit is given the qualification of “digital publishingâ€, and the private digital technology enterprises are given the qualifications of “digital communication†and “digital processingâ€, so that private enterprises with new technologies can participate in the digital operation of traditional publishing units. .
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