Two-dimensional code helps the printing industry realize the transformation of electronic printing

[ppzhan summary] Do you play WeChat? Do you scan the QR code? Is there a QR code app on your phone? No, then you are out. This era is already the era of two-dimensional code, whether it is product identification or identity, as long as it is easy to sweep, all information is at a glance. In this fast-paced era, such a convenient way will become a hot section of the printing industry.

Recently, GlaxoSmithKline announced the use of two-dimensional bar code technology on the quadruple-sensing vaccine package it developed, which is the QR code we use everyday. The company said it was in response to the requirements of the US Centers for Disease Control and Prevention. In the future, doctors and users can obtain detailed information such as the date of manufacture and batch of the vaccine from the barcode to determine whether or not to use it. It also reduces the cost of vaccine management in the US health system.

The QR code is also called QR (Quick Response, full name QuickResponse) two-dimensional code reading software. It originated in Japan and is black and white in a plane (two-dimensional direction) with a certain geometry according to a certain rule. A technique for graphically recording data symbol information that is automatically read by an image input device or an optoelectronic scanning device to effect automatic processing of information. The QR code has already combined the printing industry and the logistics industry well, and with the development of mobile phones such as smartphones, it will enter the peak period of development. This is why GlaxoSmithKline will adopt this approach.

With the fierce competition in the market, many manufacturers want to save costs on outer packaging and brand labels, at this time QR QR code can come in handy. By printing a QR QR code containing a lot of information on the product packaging and brand label, users can link to more manufacturer information and important product content through the mobile phone. In addition, it also contributes to the promotion and sales of other products as well as anti-counterfeiting protection.

Not only that, but many business cards are now using QR codes, which have the advantages of large capacity, high density, and low wear. In recent years, with the development of automatic data collection technology, the demand for more information with bar code symbols is increasing day by day. People are relying more and more on simple and fast ways to solve things in life. The infinite expansion of two-dimensional barcodes has become the development of the times. The inevitable trend.

The printing industry also ushered in the second spring when people enjoyed the convenience of high technology. After the 2008 economic crisis, the printing industry suffered from Waterloo. Although there are new products on the mechanical equipment, the entire industry economy is still trapped in the quagmire. The development of QR codes will help the printing industry to leap from traditional printing to electronic printing.

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