In recent years, Jinan Electric has gradually become a method of capital preservation and appreciation. Emerald, Hetian jade, Tian Huangshi, bloodstone, teapot, and even walnuts all rose in price with the rise of folk collections.
If it is not "inside the circle", it is hard for people to imagine that the " Transformers " model toy with plastic as the main material has become one of the collectibles. With different toy versions, the price will rise and fall with the market.
The price of the "Transformers" played by the player has risen to more than 1,000 yuan. Reporter Zhang Gang / photo
It’s common to spend hundreds of thousands to buy “Transformersâ€.
For most of the post-90s and 00s, their perception of "Transformers" comes from the 2007 Hollywood real-life movie of the same name; for most of the 80s that are close to the year, "Transformers" is Their childhood memories come from the same name cartoon that was broadcast regularly at 6 o'clock in the afternoon.
Born in 1981, Li Wei is a "Transformers" fan. He has already made his hobbies a career. He has a "Transformers" toy store on the basement level of Huaqiang Building. The value of hundreds of plastic toys. Several hundred thousand yuan. This 10-square-meter store is already big in the eyes of the “inside circle†in the province, and it is more “reliable†and “famousâ€.
Li Wei said that he could not remember how many customers there were, but in recent years, customers who spent more than 100,000 yuan to buy "Transformers" toys in the store were "too thin." "Playing 'Transformers' can't just buy one, and there are hundreds of 'Transformers' toys in a series."
Li Wei has specialized in the "Transformers" toy industry since 2009. In the past four years, the price of "Transformers" toys has skyrocketed. “I think that the reason why the 'Transformers' toy can be appreciated is that it is a limited edition. Each version comes with a batch of cartoons or movies. After the end, it is no longer produced. The second reason is that The 'Transformers' toy enriches the childhood of the 80s. In our eyes, it is valuable, not a bunch of simple plastics."
For example, a "Transformers" police car with a length of about 10 cm and a height of about 4 cm, this toy sold for more than 100 yuan in 2009 and has now risen to more than 1,000 yuan. In 4 years, the price has increased nearly 10 times. And a palm-sized "Transformers" F22 fighter jet, priced at 1,500 yuan. Li Wei predicted that the price of "Transformers" will rise again because "2014 is the 30th anniversary of the birth of 'Transformers' cartoons."
Players are mostly after 75 to 85
In the middle of the store, there is a cabinet-sized glass window in the center of the store. There are three layers of "Transformers" toys of different sizes and styles. These are called "not for sale" by Li Wei. "These toys are all his. His home is full of Transformers toys, and he can't open it." Li Wei introduced the guest sitting in the store, Mr. Wang, who wore a white shirt and black west. The people dressed as "pre-civil servants" are the masters of these hundreds of toys. "Transformers are mainly customers from 75 to 85. Older people and younger people have not seen the cartoon version of Transformers on TV. Transformers are memories of our childhood, we are in our hearts. A kind of complex." Mr. Wang said that the "Transformers" players are not "children", "no longer can the toy be 'changed' as the goal", "I just want to see those childhood idols" Standing on the counter of my house, when to look, when is there."
After visiting, Mr. Wang’s psychology is common among most “Transformers†players. "At that time, there was neither a computer nor a network. Many children didn't even have a TV at home. The family conditions like us were not bad. When I was young, I could only watch an episode of Transformers cartoon at 6 pm every day. It’s gone, unlike the children who are so happy now, you can go online and see enough.†Transformers player Mr. Xu said. "Now a lot of fathers around 30 years old come to me with my son to buy 'Transformers' toys, they pick each one. Fathers generally like the cartoon version of the toy, the son generally likes the movie version of the toy." Li Wei said .
The toy industry also has "reverse" to play and play.
It is understood that the so-called genuine "Transformers" is a series of toys developed by the United States Hasbro and Japan TAKARA company. The reporter saw on the packaging of the genuine "Transformers" toys that the toys were labeled "3C" and "QS".
Li Wei said that most of the people who come to the store to buy toys are urban white-collar workers and civil servants. "No one can spend tens of thousands of dollars a month to buy this." However, with the market demand, "some players may not be able to afford, and the next best", the pirated toy market came into being. The reporter found that whether it is a genuine toy or a pirated toy, the origin is all China, and most of them are southern cities such as Shenzhen. No toy is made in Jinan.
Because the "Transformers" toy has market demand and appreciation space, the toy industry will have "reverse", buy and sell second-hand and even multi-handed toys to other players, and profit from it. "The people who play will play and play. When there are toys listed, some people will buy two, wait until the appreciation, sell one, and leave one. Earn money and buy other series of toys." Say.
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