The process determines the quality, the craft achievement enterprise, the craft blooms the life. The theme of this event is “Technology Blooming Lifeâ€, sponsored by SouFun and Dinoya Furniture, and invites influential industry brands and association leaders to participate in the process. The relevance of the industry and life, and the powerful transmission of the "process blooms" voice. Mr. Fang Ning, the editor of Shijiazhuang SouFun Home Network, was invited to participate in this forum and published a wonderful view.
[Forum background]
The process determines the quality, the craft achievement enterprise, the craft blooms the life. The theme of this event is “Technology Blooming Lifeâ€, sponsored by SouFun and Dinoya Furniture, and invites influential industry brands and association leaders to participate in the process. The relevance of the industry and life, and the powerful transmission of the "process blooms" voice. Mr. Fang Ning, the editor of Shijiazhuang SouFun Home Network, was invited to participate in this forum and published a wonderful view.
Topic 1: Process and Products
What elements do consumers value in furniture selection and purchase? What are the consumer requirements for the wood furniture?
Soufang editor Fang Ning: First of all, the most important thing is environmental protection. Now it is not because we are guided from the front, consumers will pay attention to environmental protection, but there are too many negative things. Consumers passively choose environmental protection, our food gives Residents have caused a lot of negative effects, so they will pay more attention to environmental protection when choosing furniture.
Under the premise of environmental protection, it may be more cost-effective, because after all, it is necessary to produce one consumption, two consumption, which is the two elements to be seen in the purchase of furniture or the purchase of wood products. In fact, the technical requirements for the wood furniture, I think there are probably three levels, these three levels should be pyramid-shaped, the most basic requirements may be a functional, to meet the daily use, for example, we buy a bed, the most basic In addition to sleeping and loading some things, more consumers, especially the northern consumers, will choose a bed when they buy a bed, and choose more drawers when buying furniture.
The second level is artistic. The so-called artisticity is to satisfy our ambience of the whole family and the basic decoration of the home. Going up again, there will be fewer people who meet this level, and they will be required to meet some individual requirements. Netizens or owners may have a certain preference, so he will have some personalization in choosing furniture and wood products. The requirements are probably about three levels.
Topic 2: Process and Industry
In recent years, the use of plates in furniture, flooring, cabinets, wooden doors and other wooden products has become more and more widespread, and many people have prejudice and misunderstanding of the plates. How to dispel consumer concerns about the purchase of sheet products?
Soufang editor Fang Ning: From the plate, for so many years, in 1997 and 1998, I started using plates to make cabinets. Consumers have renovated and bought plate furniture. You will let him spend the second time. A certain understanding. Nowadays, the plate product, because its process and material cost are not high, the production process is getting better and better, and the environmental protection type is getting stronger and stronger, which inevitably causes the cost performance of the plate product to be lower than before. Now, from the cabinet, the difference between the cabinet and the solid wood cabinet is not too big.
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