[China Packaging Network News] It's a bit absurd to pack bananas, but Nendo really did, and there are subversive effects. First of all, trademarks, ordinary fruit trademarks are generally a dot, but the trademark of Nendo for banana design is a double bar. It's a long picture: Well, this is a banana that can be mink, and the logic of mink lies in telling you why this brand of banana is good besides telling you what brand it is.
In addition to trademarks, Nendo has also made great efforts in packaging design.
In addition to trademarks, Nendo has also made great efforts in packaging design.
The paper is printed on both sides of the paper first, printed on one side into banana leaves, and printed with the growth story of “Happy Bananas†on one side.
Next, the paper is cut into the shape of a banana leaf and folded into the shape of a bag. Finally, a straw strap is used to make the hand strap. From a distance, I really think this bag is made of banana leaves.
Such packaging and trademarks are more than just plain fruit packaging and trademark design. They can also convey more branded information and allow consumers to deepen their impression on the brand. I have to say that this kind of brainstorming design really has Japanese characteristics.
Hui Jie view:
The suede-style banana brand, the brand story of "Happy Bananas" and the bags imitation of banana leaf, and a series of carefully designed image packaging upgrades allow the ordinary bananas to be instantly advanced "Gao Fu Shuai" to stand out and be unique. This is the power of the brand.
There are numerous products and companies in a market and an industry. There are countless products and companies. Their competitive methods are similar. They rely on prices to kill and snatch orders, and if such a long period of time goes by, most companies will often drown in their own living. "Low price" in the ocean. Therefore, the competition between companies and the development of enterprises should not consider how to reduce costs and devaluate their worth. Instead, they should consider how to “stick money†to their faces and raise their value, while branding and innovation should be a must for enterprises to “put moneyâ€. After the process. Of course, the brand includes many aspects of the positioning design of the trademark, packaging, image, etc., these need to take the initiative to innovate, create, not come to terms.
All in all, it is a sentence - if you are uncomfortable when you are unconventional, your money will ignore you.