Beijing time on the evening of September 19, 2014, Alibaba listed on the New York Stock Exchange, this news sensationalized the world, and instantly became a hot topic in the joints and tails. It can be said that no company's listing is so touching, Alibaba's listing is only a matter of time, but this move will have a profound impact on the e-commerce industry. For the packaging industry, we can't help but think about the opportunities and challenges that the e-commerce industry will bring to the packaging industry. How should packaging companies respond?
Embrace the opportunity
In recent years, the development of e-commerce has entered the “fast laneâ€. With the rapid development of e-commerce platforms such as Taobao, Tmall, Jingdong, Suning, Amazon and Dangdang, more and more Self-employed people are also integrated into the development trend of e-commerce. The launch of WeChat platform provides a broad business and investment opportunities for business-minded people. Some have started overseas purchasing, and some have opened micro-shops. It has further strengthened the team of e-commerce. It can be said that the influence of e-commerce has been deeply rooted in people's hearts and closely related to people's daily life, and has become one of the indispensable elements of life.
The booming of e-commerce has naturally led to the continuous growth of the express logistics industry, and packaging, as one of the basic conditions to support the efficient operation of logistics, has also ushered in an unprecedented development opportunity. Let's first look at a set of data: During the “Double 11†network marketing campaign in 2013, only Alibaba's Taobao and Tmall Mall platforms had a transaction volume of 35 billion yuan, an increase of 83 million yuan over the same period of 2012. %; By the end of 2013, Taobao and Tmall had more than 231 million active buyers, generating a total of 5 billion parcels; in the second quarter of 2014, Alibaba e-commerce platform transactions reached 50 billion yuan. From the above data of an e-commerce company in Alibaba, the demand for packaging in the e-commerce market is evident. This has led to the expansion and expansion of the packaging industry chain. In addition to the traditional corrugated boxes, woven bags and other outer packaging, the demand for cushioning fillers such as foam, cushioning air cushions, inflatable bags, foam papers, and packaging tapes is increasing. Great increase.
The demand for packaging materials for a large number of e-commerce products is undoubtedly an attractive "big cake" for packaging companies. The packaging company with a keen sense of smell has already taken action and started to expand its territory in the field of e-commerce packaging to seize the opportunities. For example, Jifeng Packaging (Shanghai) Co., Ltd. builds different packaging solutions for e-commerce companies based on the characteristics of different e-commerce products, such as providing container integration services for Tmall users; and cooperation with Shentong Express to meet its requirements for such as LCD Packaging solutions with high protection requirements such as monitors; courier packaging solutions for Jiuxian. When packaging solutions are provided for the beauty net, the effects of temperature and humidity changes on the interior cosmetics will be considered. In addition, Xiamen Hexing Packaging Printing Co., Ltd. disclosed in the newly released "Investor Relations Activity Record Form" that it will increase its efforts to develop e-commerce customers in the future. Currently, e-commerce customers who cooperate with Dangdang, Jingdong Mall, Amazon, Suning Tesco , only products will wait. 　
Three challenges
Due to the geographical distribution of e-commerce companies, the variety of products and specifications, and the control costs and high damage rate, it is a challenge for the packaging industry and the express logistics industry to create a satisfactory packaging for e-commerce companies. .
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