In the past few years, with the marketing of Fengshui, Fan Bingbing’s Weibo “we†has made Gao Jiesi out of the limelight with Gao Chao’s copy; Baby is married, Durex delivers blessings at the shortest speed and earns eyeballs, etc. This is not, Liu Feiren divorced, the major brands have begun to take a ride, trying to connect with themselves, what kind of. Some brands are not directly related to this, but they are to be pulled together. The layman looked at the excitement and saw that it was boring, but still remembered the brand. This is marketing, the first thing to show you is the excitement.
Whether it is domestic or foreign, many successful companies first look like users are so "stupid", they look very slow, laborious, laborious or stupid, but they take a company from 0 to 1,1 To 100, 100 to 1000, to 10,000. Brands sometimes start with "stupid" things.
Integrated stoves are emerging industries. Although there are more and more brands and more and more similar products, there are many outstanding enterprises in the army, and their step by step is sometimes inseparable from these. The stupid method, the Golden Emperor integrated stove is one of them. Jindi integrated stove was held at the end of last year, "Hey, pretty cook," Jindi called you to travel to Korea for free, and in March this year, with a beautiful ten "family chef", a trip to South Korea, Let them do the court cuisine. The method of participation is very simple, as long as you purchase the Jindi integrated stove, and attach the kitchen photo with the Jindi integrated stove, vote, and win the game. Such users are super fans. Jindi not only provided the iPhone6 ​​mobile phone to the ten beautiful chefs, but also shared the trip with the foreign countries and eventually became friends. What happened in the end? These pretty chefs not only put a lot of valuable opinions on the products, but also introduced the products to the relatives and friends around.
Pretty cooks make kimchi by hand
Pretty cooks make kimchi by hand
From the beginning, Jindi integrated stove was not willing to be an ordinary kitchen electric company, but a company that can grow and succeed with users. They want to be a company with love and make products that users love. Therefore, when they participated in the exhibition, they were broadcast live at the exhibition. They set up an area where each visitor can directly experience the product and see if the product is as efficient as it is said. It is really simple and safe to use. The user's interaction with the product is done in the simplest way. Many people in the venue will mention the products in this exhibition after they return, and Jindi integrated stove has gained a great market reputation. Many people agree that this is a good product, a shot of the thigh, decided to cut into the dealer of the Golden Emperor integrated stove.
Efficient fume demonstration at the exhibition site
Efficient fume demonstration at the exhibition site
How to make users emotionally feel that I am useful? When the fog hit, the kitchen was also exposed to high risk of PM2.5. Jindi integrated stove calls for attention to the mother in the kitchen and calls on users to participate. I did not expect to poke the user's emotional pain points, causing the product to sell. It is also these people who bring the concept of healthy living back to their own neighborhood, and bring back the Jindi integrated stove. Slowly this concept has also been extended to various communities, large and small, and the name of the Golden Emperor integrated stove has also spread.
Health concept communication
Health concept communication
It is these "stupid" methods that exceed the expectations of customers. Jindi integrated stoves quickly harvested 1,000 heads and even 10,000 users. On the road of brand development, you can't wait for the users to come by themselves, but to actively win customers one by one. No matter how many methods are "stupid", it is useful. In particular, any media exposure is an important time to grow, no wonder the brand has to break through the head and take a ride.
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