This year, Miss Wang, who is busy adding furniture to the new house, found that there are more and more solid wood furniture in the furniture store this year, and the price is more "close to the people." Insiders pointed out that due to changes in consumer culture and competition in panel furniture, more panel furniture manufacturers have been transforming and producing solid wood furniture in recent years. In the environment where the prices of upstream raw materials have fallen and the overall sales of furniture industry have not yet warmed up, the price of solid wood furniture Also declined.
Text / reporter Chen Fang, Cheng Shitu / reporter Wang Yan
Marketplace: the price of solid wood furniture is more "close to the people"
Miss White King’s new house is about to be handed over to the building. In the last one or two months, she has been busy with furniture stores and prices. To her surprise, this year's furniture prices seem to be more affordable than in previous years, and the price of her favorite solid wood furniture is not as high as it used to be.
"In the past, some large furniture stores in the solid wood furniture store, basically a large piece of furniture, such as wardrobes, beds or a set of tables generally have to be one or two thousand yuan, the sofa is more than tens of thousands of dollars, more than 100,000 Yuan." Miss Wang said, "A lot of large-scale solid wood furniture has reached less than 10,000 yuan this year. Many merchants have launched special products. You can buy a large piece as low as five or six thousand yuan. This is to buy furniture in the first two years. It is very rare." The price is cheap, so many consumers choose solid wood furniture. Miss Wang has booked two wardrobes and two beds, totaling 20,000 yuan, with an average of 5,000 yuan per piece.
For the fall of the price of solid wood furniture this year, Ms. Wu of the Yuzhu Timber Network also agrees: "With the dark and expensive hardwood furniture and mahogany furniture on our side as an example, the price of this year is definitely down." For example, a set of seven-piece dining table of African lobular red sandalwood, if purchased at the Zhongshan production base, can be bought for about 10,000 yuan this year, but it may cost 12,000 yuan in the first two years.
It is understood that the ex-factory price of high-grade solid wood furniture has generally fallen by about 10% this year, and the decline in furniture stores is even greater. The reporter saw in some furniture stores that six to seven percent of solid wood furniture is common, and mahogany furniture even fell to 50%.
Manufacturer: From wood furniture to solid wood furniture
In addition to the price drop, this year's furniture stores seem to be particularly fond of solid wood furniture. The reporter saw in a large furniture store in Haizhu District that two of the six-storey stores were mainly solid wood furniture. In a medium-sized furniture store in Tianhe District, solid wood furniture is sold on the first and second floors. A salesperson at the store told the reporter: "Now many customers are asking for all solid wood, especially for families with children."
In addition, this year's solid wood furniture is also more authentic. In the past, the common practice in the industry was that more than 70% of solid wood was called solid wood furniture. This year, many manufacturers regard "all solid wood" and "pure solid wood" as the main selling points, and promised to write "all solid wood" or "pure solid wood" on the sales documents.
In the store reporters, Qumei Furniture, which has always been characterized by sheet metal bending, has also introduced a new Chinese-style series of solid wood, which is expensive. Subsequently, Qumei Company confirmed to the reporter that the series was launched at the beginning of this year. “Plate furniture is more popular, and the positioning and pricing of solid wood products will be higher than that of plates.†Qumei said. It is understood that the company's other high-end solid wood series sales that have been launched for more than 10 years are all the way. “In recent years, the sales growth rate of this series has exceeded the trend of sheet furniture.â€
In this regard, Wang Ke, president of the Guangdong Furniture Association, pointed out that this is the result of the transformation and upgrading of furniture manufacturers. “In the past five years, the production of panel furniture in the Yangtze River Delta has developed rapidly, which has caused greater competition pressure for the panel furniture manufacturers in Guangdong.†Wang Ke pointed out that some manufacturers in Guangdong who have made pure board furniture have begun to switch to the production of board and wood. Solid wood furniture.
Factor: Raw material prices fell, exporters turned to domestic market
“The reason for the decline in the price of solid wood furniture is that the price of raw materials has dropped.†Wang Ke pointed out. Recently, the China Timber Price Index (TPI) released by the China Timber and Wood Products Circulation Association showed that in September 2012, China's import timber comprehensive price index was 108.9%, down 10.4% year-on-year. China's imported timber price level fell by 0.03%. .
In the Yuzhu International Timber Market, as a nationally known timber distribution center, there is no imaginary bustle and no spectacular wood piles. Many shops are closed, and some empty shops are filled with one or two piles of wood that are less than one person tall. It seems very deserted. According to Ms. Wu, who is in the fish and pearl wood market, this year's market is not good, demand is low, and merchants are not inclined to accumulate large quantities of inventory. In addition, the storage cost of too much inventory is also relatively expensive.
The price index released by the Yuzhu Timber Network shows that the domestic sawn timber has only risen slightly since 2011. The domestic sawn timber index reached a phasic high of 139.47 points at the end of March 2011, and then fell slightly, reaching the end of May this year. A phased high of 144.43 points, an increase of less than 4%.
In addition, analysts pointed out that due to the sluggish furniture export market, many export furniture manufacturers have to convert some of their export business to domestic sales, resulting in more fierce competition in the market, and businesses will naturally introduce certain benefits. Some special products launched by some merchants have resulted in the price of large pieces of solid wood furniture as low as several thousand yuan. These solid wood furniture, which are very "close to the people", are mainly made of wood from Russia and northeast China, such as eucalyptus, eucalyptus, birch, etc. . The price of imported timber is relatively high, although the price of the product will also decline, but the price will still be much higher than the domestic solid wood furniture.
"Market competition has reduced the profits of the factory, and it has also pushed the price of solid wood furniture to no longer be high." Wang Ke stressed that in recent years, the degree of mechanization of furniture manufacturing plants has increased, which can shorten the man-hours required for the production of single-piece solid wood furniture by several times. Materials, etc. also make the comprehensive utilization rate of raw materials generally reach 90%, which promotes the popular production and price reduction of solid wood furniture. Qumei also said that it can reduce the cost of the product because it also covers different types of products such as solid wood, wood, and board.
Industry view: solid wood furniture is still not the mainstream of the market
“Solid wood furniture is the mainstream of traditional Chinese furniture, and it sells better in the domestic market.†Yang Zhihua, secretary-general of Lecong Furniture Association, pointed out that solid wood furniture has more cultural heritage, and there are more young people who are highly educated among current buyers. Pay attention to the appreciation value of furniture. However, Yang Zhihua also pointed out that the current furniture market in Guangdong is still dominated by panel furniture.
“Solid wood is not necessarily high-end.†Wang Ke reminds consumers that, in general, the cost of raw materials and production processes for solid wood furniture is higher than that for sheet furniture, but panel furniture also has its own advantages. “Plate furniture has stable performance and easy shape, avoiding problems such as decay and insects.†Wu Manager of the Marketing Department of Guangdong Yonglong Furniture Factory pointed out that many plate manufacturers have already produced E0 grade plates, which can fully meet environmental protection standards.
For the price, Yang Zhihua pointed out that according to the different consumer positioning, the price trend of solid wood furniture also has a big difference. "In recent years, the characteristics of the preservation and appreciation of mahogany furniture are very prominent, attracting many people to buy, and the price has also been high. But at present, the solid wood furniture of other woods is still based on the use of functions." Yang Zhihua reminded that domestic furniture is affected by the real estate market. Large, and the furniture market needs to be fully prosperous and raise prices, it will take a long time.
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