Foreign books on-demand printing and its production organization model

On-demand printing of books began in the 1980s. At that time someone tried to print a single book using a laser printer (Hewletter-Packard LaserJetIID). However, until the last three years, doubts about whether it has commercial value have gradually disappeared. With the development of science and technology, the emergence of black-and-white digital printing machines with double-sided printing functions and the drastic drop in the price of digital color printers, combined with the successful practices of many pioneers, make book on-demand printing no longer unattainable. Things. 1998 marked the maturity of the logo book on-demand printing. In 2000, several large publishing groups had announced the establishment of their own digital printing centers. Numerous professional printing companies were also eager to try and led to the development of the entire market. According to statistics, in 1998, the global demand for printing books was 54 billion US dollars, accounting for only 5% of the entire book publishing and printing market. This share is expected to reach 30% in 2003.

From the perspective of several on-demand book printing centers in the United States and Europe at present, the major orders for printing are the size of the out-of-stock books, sample books, and reprinted books from publishers and book distributors. The size of the book is from 51/2x8in to 81/2x11in. between. Book binding, paper binding eraser (90%), hardcover books only 50%, the rest are saddle stitching, punching and other simple installation.

In the US and European markets, on-demand printing of books exists in two different modes of production organization: one is a large-scale centralized production model, and the other is a small-scale decentralized production model. These two business models mainly undertake batch orders below 1,000.

Centralized production mode

This model is suitable for publishers and professional printers who wish to switch to short-run book production. Based on a large number of book orders, it uses high-speed digital printers printed at more than 100 impressions per minute and is equipped with a full range of finishing equipment. Its investment is generally around 1 million US dollars. The advantage of this kind of centralized production mode is that the production means are highly efficient and can satisfy various demands of customers on the basis of good quality and low price; however, since the books are printed in the same place and then distributed to other places, this makes each book Books increase the cost of shipping or shipping. In the U.S., the cost of mailing for each book is about $2. (For mailings with very few books, mailing costs may even increase more.)

Dispersed production mode

This is a model for many on-demand book printing businesses in bookstores or fast print shops. Customers can select their favorite books from the bookshelf of the bookstore, and they can get new books in a few minutes. Customers can also place orders from the Internet, and then they can pick up the order, which means that the order features can be used to make the production model impossible to use. Any large-scale, high-speed digital printers use a medium-speed digital printer with a printing speed of 20 to 40 cents per minute and manually operated finishing equipment.

The most obvious difference between the two production modes is reflected in the printing cost of each book brought about by different production efficiency. According to the survey, the centralized production model prints a 6-by-9-inch 300-page book, and when the volume is 10 copies, the printing cost per book is about 5 US dollars. This is almost impossible to achieve for the decentralized production model. No wonder a fast-printing shopkeeper complained: "I only need $15 for printing 300 pages. Now you say, I have to do typesetting and binding after printing in addition to printing, and I can only get $5 (how?). The survey also found that the size of the order batch only affects about 50 cents per book's printing costs.

Second, the difference between the two modes of production still exists in the production process that people tend to ignore, such as production organization, group layout, paper handling, consumables management, lamination, and other post-printing processes. Given that many manufacturers have reduced the cost of consumables per book to US$2 (some even closer to US$1) and added other expenses (employees’ wages, rents, and equipment depreciation), the conclusion is that at a cost of US$5, the scale of production will increase. The lower the profit rate will be

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