Zhou Rongzhen, general manager of Paterson Wood
Expand the horizontal development of wood products
[Reporter]: Now we are starting to develop the retail market, as well as the online sales platform. In your opinion, because our theme this year is also looking for a new growth engine, what do you think is the new growth engine of our company?
[Zhou Rongzhen]: This topic is very good. When we want to formulate next year or future strategy, our company's leadership team has been considering this issue. What is new growth? I can reveal the new growth of our company, mainly to continue to expand market channels and increase channels. Although the real estate is not good now, we are laying a foundation on this basis to take a complete main shaping is to customize one is a service, first strengthen internal power construction. Secondly, we want to broaden the development of wooden products in the horizontal direction. From the wooden doors used to be professional wooden doors and wall panels, we have more contact with engineering, including the growth of horizontal products such as office furniture of five-star hotels. It is very integrated with Sohu's home-based advocacy. It is truly integrated. Because of the strength of the enterprise, there is a good platform for the expansion.
Big brands have tried water e-commerce platform
[Reporter]: Just now you mentioned e-commerce many times. You are more optimistic about e-commerce. Will e-commerce become the mainstream of future development and replace the traditional channels to become the mainstream of future development?
[Zhou Rongzhen]: I don’t dare to judge the development of the mainstream, but it will definitely be bigger than the traditional traditional sales model. Your information and brand communication ability will definitely be. I have always been very optimistic about e-commerce. Since 2004, there has been an e-commerce platform, but we really feel why we can cooperate with Sohu. It is also a platform for Sohu Home. This big platform is a platform recognized by consumers. The quality and brand image are good, the common people will eliminate these bad influences in e-commerce, and will definitely recognize the real brand. Internationalization does the same, regardless of which big brands do.
In the e-commerce industry, TATA, which is a good wooden door industry, is really doing very well. We will learn from it. We will learn more in the same industry in the future. The enterprise experience is indeed made. Many of the big names I know are exploited at different levels of e-commerce.
Nearly half of the order information will come from the network platform in the future.
[Reporter]: You mentioned Chairman TATA Wu. I interviewed Mr. Wu in the previous paragraph. He said that after five years, half of the sales of TATA wooden doors were realized through the e-commerce platform. You predicted that Baide Wood will be e-commerce five years later. What is the sales performance in terms of total sales?
[Zhou Rongzhen]: I very much agree with Mr. Wu’s opinion. I also believe that all the current performances, including engineering, direct sales, foreign dealers and home improvement alliances, really have nearly half of the order information is the source. It was conveyed through the medium of the Internet. I always say that we can do business with our products. The wooden door processing factory belongs to the manufacturing industry. It is actually a processing factory. I am playing an inappropriate analogy. Just like opening a restaurant, how do you make good food to attract others? Coming in and eating is the real perfect result. If others don't eat propaganda, then I am afraid that the value of the product will not be reflected. People don't know about this product.
[Reporter]: Zhou Zong finally predicted the trend of the market market in 2012.
[Zhou Rongzhen]: Now the trend of our country's real estate industry should not be expected to be very good in 2012. Under the bad circumstances, each enterprise will strengthen the stage of internal training, and it is also an opportunity to reshuffle the industry. Brand-aware enterprises will gradually improve by promoting the promotion of the network and the promotion of other brands through the promotion of the network.
[Reporter]: Thank you, Mr. Zhou.
If you have any requirements, please feel free to contact with us, look forward to hear from you.
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