In 2012, under the background of property market regulation, the home market was extremely shrinking, and the pressure on home furnishing companies doubled. Whether the home improvement market is going left or right, the industry has different opinions. Recently, at the “Large Home†forum held by SouFun.com, most corporate executives believe that the current winter of the home industry is both a challenge and an opportunity. We should persist in innovation and work hard through products, channels, brands and services to survive the industry crisis. At the same time, experts also said that with the increasing awareness of consumer rights protection, the home market is developing towards benign.
It is understood that in 2011, the sales of most small and medium-sized home furnishing enterprises declined, while some enterprises increased their profits but their profits plummeted. From the previous "do not promote or not sell" to the current "promotion and not sales", the future of the home industry is full of uncertainty.
In this regard, Shilihe Lighting City Tianmin said that in fact, the real feeling was affected at the beginning of last year, began to feel some decline in sales, the decline before and after the "11" is more serious, but from the New Year's Day sales data Compared with the past, the reflection of the lighting industry is still quite large.
Hao Liping, the vice chairman of Royal Modern, believes that as a piece of classical furniture, they have not yet reflected so intense. There are fewer customers, and it is very important to provide customers with quality and quality services. She expects sales to increase this year due to the integration of product structure.
Giving birth to development opportunities in a crisis
In the face of such a severe market, how should the home industry spend its winter in 2012?
Recently, in some hypermarkets across the country, news of the company’s withdrawal has been frequently reported. Li Jinsong, general manager of Dihao Furniture Beijing Co., Ltd. also said that the furniture industry has been doing very hard in the past two years. Many stores are empty. This is the case, and now they are doing a platform for online sales, which is to help businesses get through the storm.
Zhang Gang, general manager of Yishapu, believes that “the home industry should promote a penny and a commodity, and build a rational consumption environment in terms of products, quality and services, so that entrepreneurs can pay more attention to the real thing, consumers. There will be fewer and fewer complaints about many things. Therefore, from the product extension to the big environment, to do business with the entrepreneur's mentality, to do this market, can truly meet the needs of consumers."
Wang Jinke, director of Oriental Parkson's planning, said that they will do an "internal integration" for the current market environment. He believes that there will be an increase in the market in the second half of this year or next year, and rigid demand still exists. Once the policy is loose, there will be an outbreak. "Our internal integration is to meet this outbreak."
Expert: The home market is developing in a benign way
Under the influence of internal and external factors, the furniture industry company's performance was greatly affected last year, and the exposure of the "Da Vinci Incident" this year has also caused widespread concern among consumers in the home industry.
In this regard, Wang Qianhu, director of the Complaints and Legal Affairs Department of the China Consumers Association, said that there have been no major changes in the number of complaints about households in recent years. The total number of complaints about furniture safety and quality issues has not increased with the total market. Expand the simultaneous rise. Internal and external factors have led to the development of the home market in a benign way.
“Consumers’ current awareness of security and fair trade and their ability to safeguard their rights in accordance with the law are increasing.†He said, “I hope that more and more companies will be conscious of the legal rights of consumers in the spirit of being responsible to the society. The maintenance is good. You have safeguarded the rights of consumers and ultimately safeguarded the long-term interests of the operators themselves."
It is reported that the theme of this year's China Consumers Association is "consumption and security." In order to welcome the arrival of 3-15 consumer rights day, People's Daily and SouFun Home Network jointly launched the “Star Service into the Community-2012 Decoration General Mobilization†large-scale event, taking the lead through the Baicheng Community to collect the majority of owners “Let's decorate that thingâ€. Exclusively opened a consumer complaint channel and launched a survey on renovation and consumption.
When you need a bag to packing your Jewelry Box, you can buy the Gift Bag by the way. There are various shape and material gift bags for choice, you can choose the suitable one for yourself. Meanwhile, you can take the gift bag as a shopping bag, You can use different shopping bags to match your outfit. That will make you feel different everyday!
Brand Name: Jinao
Place of Origin: Guangdong, China(mainland)
Surface Material: Customized
Color: Customized
Size: Multi-size + Customized
Feature: wholesale
Logo Printing: Customized
Usage: Gift Bag / shopping bag
Gift Bag
Gift Bag,Shopping Gift Bag,Gift Bag For Shopping Bag,Gift Bag For Kids
DongGuan Jinao Packaging Products Co., Ltd , https://www.jinaojewelrybox.com