Second, the grasp of composition skills
Just like the grasp of color techniques, the composition skills are more varied and the relationship between the two is interdependent. Color is the foundation, and composition is the process and the ultimate goal. In the process, in addition to grasping certain skills, we must also pay attention to its visual effects, and the effect is the ultimate goal.
(A) grasp of the composition skills
Composition skills, in addition to the need to grasp the use of contrast techniques in color, but also need to consider several kinds of contrast relations. Such as the composition of the thickness of the contrast, the composition of the skills of the far and close comparison, the composition of the composition of the vegetable contrast, static contrast composition skills, composition of Chinese and Western skills compared. Comparing ancient and modern composition techniques.
(1) Thickness comparison of composition techniques: It refers to the colors used in the composition process and a style formed by the color composition patterns. Some of these thickness contrasts are the contrast between the main pattern and the foil pattern; some are the contrast between the center pattern and the background pattern; they can be seen in some alcoholic and food packaging, such as the shampoos of the missible brand dumplings and Piaolian brand. of.
(2) Comparison of composition skills: The so-called near, is the most eye-catching pattern in a picture. It is the most important content to be expressed in the packaging pattern. This apparent layering is also called the three-step visual principle. People look at a still-life picture from top to bottom, from right to left, while highlighting the most important part of the topic.
(3) Comparing the density of the composition techniques: that is, where the concentration of the pattern is required, there must be a foil of diffusion, which reflects a close coordination, a clear rhythm, a sense of relaxation, and a prominent theme.
(4) Comparison of the static motions in the composition technique seven: In a pattern, the background or periphery of the package theme name shows an explosive pattern or carelessness, but actually a few crazy thick lines or ribbons that are intentionally painted. Or patterns, etc., all show a kind of "dynamic" feeling, while the title of the title is dignified and the background is light and calm. This kind of scene is the contrast between static and dynamic.
(5) Chinese and Western comparisons in composition techniques often use the combination of the cartoon techniques of Western painting and Chinese traditional techniques or the combination of Chinese sinology art and English in the picture of packaging design. And on the screen, the western people's photos or a certain picture are directly displayed in a realistic manner on the packaging pattern. This form of expression is a common reference method. This is on children's products, women's socks, and clothing. Or cosmetic packaging often appears.
(6) Comparing the modern techniques of composition: Both Chinese and modern Chinese use ancient times for present purposes. In particular, in order to embody a cultural taste, they often use the classical design, calligraphy, characters, and patterns in the design of packaging designs. On the current packaging, this is the most obvious display on the packaging of wine. This can give people an antique, elegant and intrinsic pursuit or comfort in one aspect, which is very popular with consumers.
Third, grasp the cultural connotation
In short, the packaging design skills, in addition to color, pattern and cultural connotation need to be grasped, require designers to learn from life, constantly understand and research consumer needs and aspirations, to the practicality of people's lives, Toward the aesthetics of life and enjoyment of the same, only in this way, product packaging design can continue to improve the new level, sublimate to a certain number of new products, in order to market economy under the promotion of merchandise play an important positive role in promoting.