Layout of sports industry to promote sports shoe industry transformation

Layout sports industry to promote sports shoes and clothing industry transition date: 2016-01-07 13:50

To expand and strengthen the sports industry, link up with the National Fitness National Strategy, give full play to sports brand advantage, establish the brand of the national sports industry base, vigorously develop sports fitness, competition performances, sports tourism, sports mediation and technical training markets, and promote the sports footwear industry to sports. Industrial Transformation.

Case: In the strategic layout of the sports industry, the noble bird has made several big moves this year. As early as the beginning of the year, the elegant bird began to leverage the capital market and cooperated with Tigers Sports and BOY, the Spanish football brokerage company, to establish a 2 billion sports industry fund. In May, the noble bird once again oversized the sports industry, signing with the general association and the Chinese Association of Sports. The framework agreement lays out the resources for campus sports events. Since then, Guiren Bird has again issued an additional plan of RMB 1.6 billion, of which RMB 530 million will be used to build the sports cloud platform. In recent years, Guiren Bird has continued to deepen its potential in the field of sports industry, and has successively placed multiple sub-sectors in the three major sports sub-industries: sporting goods manufacturing, sports competitions, and sports services through independent management, investment and equity participation, and strategic cooperation. The basic structure of the large sports industry ecosystem has been initially formed and accelerated.

Since 2014, the elegant bird has upgraded its development strategy, from the traditional sportswear industry to the sportswear industry, based on the manufacture of sportswear products, and the development of sports industry groups with coordinated development of various sports industries, based on sportswear manufacturing. In the direction of mass sports and national fitness, it actively seeks for mergers and acquisitions with clear profit model to integrate resources. What we want to do is the first company in the domestic sports industry. Chen Yan, president of Guiren Bird Investment Co., Ltd. had previously told the media.

In October last year, the State Council made it clear that the national fitness program will be promoted as a national strategy and the sports industry will be supported as a green industry and a sunrise industry. By 2025, the total size of the sports industry will exceed 5 trillion yuan. In recent years, China's sports industry has developed rapidly and the market scale has continued to expand. However, compared with developed countries such as the United States, there is still a huge space for development in China's sports industry. Nowadays, capital and industry collide with each other, and with the advent of industrial policies, companies have long been eager to try.

Interpretation of the report: Sports brand expert and key CEO of sports consulting company Zhang Qing pointed out that the sports industry is a veritable sunrise industry. In addition to national policies, the demand for sports marketing and content in the market is also growing. Bring opportunities for the development of the sports industry. Currently, China's market capital is relatively active. It needs to find new areas with investment value and potential. This is a reason why some funds and companies in different fields are involved in the sports industry.

In the eyes of industry experts, the sports industry has attracted social forces from outside the original framework to invest in and is extremely beneficial to the promotion of sports consumption. The foundation of sports is recreation, health, and the spirit of sports that allows ordinary people to participate. The involvement of social capital makes its content richer and more diversified. The government must not only be good at guiding but also make social capital profitable.

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