Book binding design refers to the overall design of the book. It includes many contents, of which the cover, title page and illustration design are the three main design elements.
The cover design is the facade of book binding design art. It reflects the contents of books through the form of artistic image design. In today's dazzling book sea, the cover of the book plays a silent role as a salesman, and its quality will directly affect people's desire to buy.
Graphics, color, and text are the three elements of the cover design. Designers are based on the book's different nature, uses and readers, and combine these three organically to express the rich connotation of the book and present it to the reader in the form of an information transmission purpose and a sense of beauty.
Of course, some cover designs focus on a certain point. For example, with the cover design based on text, the designer can't casually throw some fonts on the screen. Otherwise, only the information is transmitted step by step, but it can't give people a kind of artistic enjoyment. Not to mention that this is a failed design, at least to the reader is an irresponsible behavior. As everyone knows, there are no books without readers, so the designer must carefully consider the facts. Designers are more particular about the form, size, density, and layout design of the fonts. They also give people a rhythm and beauty while spreading information. In addition, the design of the cover title font must be consistent with the content and readers. Successful design should have emotions, such as political reading materials design should be serious; science and technology reading materials design should be rigorous; children's sexual reading design should be lively and so on.
A good cover design should be tedious in terms of content arrangement, that is, there must be times and priorities, a clear hierarchy, simple but not empty, meaning that simple graphics should have content, and add some details to enrich it. For example, in the color, printing, graphics and organic decorative design to do more articles, so that people look after a kind of atmosphere, mood or style.
Books are not general commodities but a culture. Therefore, in the cover design, even if it is a line, a line of words, an abstract symbol, one or two pieces of color, must have a certain design idea. There must be both content and beauty. Reach a reward for elegance and popularity.
The title page is an ongoing need for the design of modern book binding. A book with a very good content, if it lacks a title page, is like a white jade, which weakens the value of its collection. The person who loves books will cherish a good book. He often likes to write some epigrams in the book, such as feelings or paradoxes. If there is a missing page in the book, then how much is the regret?
The title page in the book is like a screen in the facade. With the improvement of people's aesthetics, the quality of the title page is also getting better and better. Some use high-quality colored paper; some have texture and emit fragrance; some also have attached Some decorative patterns or related to the book content and representative illustration design. These people who love books are undoubtedly an indescribable joy, which also increases the added value of books and attracts more buyers. With the continuous progress of human culture, the design of the title page is getting more and more attention from people. The truly excellent books should carefully design the front page of the book before the book to meet the requirements of the readers. Illustration design is an important factor in the content of an active book. With it, the reader's imagination and understanding of the content can be more fully exploited, and an artistic enjoyment can be obtained. This is especially true for children's books, because children's brains are not well developed and they lack a rational understanding of things. Only more illustrations can help them understand and stimulate their interest in reading.
The illustrations in the current book are mainly composed of artwork, photography and computer design. Photography illustrations are very realistic, undoubtedly very popular, but the printing costs are high, and some illustrations are difficult to achieve through photography, such as science fiction works, which must be created by graphic designers or computer designs. In some aspects, hand-painted works are more artistic, or have less photography power. In short, each has his own strengths.
In short, a good book not only must impress the reader from the attraction of the form, but also have to gain "intriguing thoughts." This requires the designer to have a good intention and concept, so that the binding design of the book forms a form from form to content. Perfect art as a whole.