In the new year and new beginning, this article will introduce you to more rational use of paper in 2011. Direct mail According to ICOM's latest survey, young consumers (ages 18-34) are more likely to get marketing information through emails and newspapers than online resources. From a cost perspective, direct mail is not the best way to attract customers, but the latest survey from the American Marketing Association shows that the unit cost of sales of the catalog is the lowest. With the ever-increasing cost of mailing, the paper used in catalogues and magazines is also moving toward low-weight, but some people will do the opposite to improve the visibility of mail. In any case, direct mail is an integral part of the marketing mix and cannot and should not be ignored. One-to-one marketing In the one-on-one marketing area, printed materials have always fought side by side with electronic media. Smart merchants will use printing to find new customers and increase the interest of old customers. Most of the most important business opportunities are also implemented through mail. Jane Monast, director of communications at Mohawk Paper Co., agrees: “Having a clear customer database is becoming more and more important to the success of a company. Through clear data and availability on digital presses. Variable data printing, you can start a dialogue with each customer." As one-to-one marketing has become more and more popular, improving its relevance to customers has become a key issue. This will not only reduce spam proficiency, but also increase efficiency and make customers more willing to communicate with you. . package No matter where the printing industry will go, the products on the shelves always need to be packaged. Therefore, packaging and labeling will surely become a rapidly growing area. The application of short-run printing in the packaging field and the popularity of boutique labels have provided designers with valuable opportunities. They can help their customers to stand out among competitors through their own inspiration. Although digital printing was initially used in niche markets, its share in mainstream markets such as labels and flexible packaging continues to increase as technology advances. According to Paragon International's forecast, the output value of digital printing and packaging in 2014 will reach 2.05 billion US dollars. Increase the flash element Uncoated paper has been popular for some time, and its market popularity will continue as it is used on digital production presses. However, as a designer, it is always attracted by some special feelings and textures. Short-run printing gives them the opportunity to try out a variety of paper effects, because if it is a large-volume print order, there may be no customers who can afford the high cost of paper. In order to meet the needs of customers, designers can choose to use some papers with special effects and increase their flash point. Maverick Since differentiation is the key to success in the company in 2011, you should never follow the trend. If other people use "fonts", you must use "squares". In short, try not to be the same as others.