The furniture industry leverages e-commerce to achieve transformation and upgrading

In the morning, Fu Yingchao was discussing with her staff an improvement plan for a mattress designed specifically for e-commerce platforms. At the beginning of the design of this kind of mattress, the problem of not seeing the physical object by the online customer was fully considered.

The company where Fu Yingchao was originally used to sell furniture in physical stores. With the rise of e-commerce, companies are facing shrinking orders and falling profits. At the critical moment, the company actively transforms, through the combination of e-commerce and traditional industries, using network big data to analyze customer preferences, personality, etc., so as to better guide the company's product development.

Fu Yingchao's enterprise is the epitome of the transformation of many furniture factories in Xiangcheng District. At present, there are more than 1,000 enterprises engaged in furniture e-commerce in Xiangcheng District. The Suzhou E-Commerce Association Furniture Branch, which was established today, will be dedicated to boosting the development of e-commerce by furniture companies.

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