Design of food tinplate packaging products

Design of food tinplate packaging products

Abstract: Based on market research and summary of the design and development of tinplate packaging products for many years. Several common methods for the design and development of food tinplate packaging are introduced, and several new representative structures are described in detail.

Key words: food; tinplate packaging; design

With the continuous improvement of people's consumption level, people's requirements for food packaging are getting higher and higher. There are many kinds of materials for food packaging. In addition to metal, there are various wood, plastic, paper and bamboo materials. In the metal packaging, the tinplate packaging is the main one. Due to the continuous improvement and improvement of tinplate printing technology and processing technology, tinplate packaging is becoming more and more widely used. The market share has increased rapidly and is growing year by year. The continuous development of tinplate packaging has become a top priority for packaging manufacturers and packaging design workers.

1. Develop new industries for food characteristics

Many food industries have not used iron box packaging due to the influence of mindset and traditional habits. This is a vacuum zone for product development and has a lot of room for development. The development of new industry packaging is the easiest to play the role of “leading the market and leading the market”. To develop a new industry, we must first break the impediment of thinking, carefully analyze the performance of the product and the positioning of the market, and find out why the iron box packaging was not used before, and then carry out the specific according to the characteristics of the processing and manufacturing of the tinplate packaging and the printing process. Product design and development. Before 1997, the outer packaging of domestic liquor was generally a carton. There was no tinplate box at all. Foreign red wine had a small number of iron boxes, but the shape was simple and the structure was simple. Our company has carefully analyzed the market information of liquor sales and the defects of packaging. It believes that the carton has poor anti-counterfeiting performance, low strength, poor anti-collision performance, poor waterproof and moisture resistance. On the other hand, packaging products use a single raw material for a long time. Consumers have a certain amount of "visual fatigue." At the same time, a large number of wineries in order to improve product quality, to attract consumers' attention. Constantly innovating, the imported cardboard used is getting more and more high-end. In order to prevent counterfeiting, I have tried all kinds of methods, but the effect is not satisfactory. All of this leads to higher and higher packaging costs for wine. There is no qualitative improvement due to "novelty". The increase in packaging costs has not played a role in promoting sales. The use of non-paper raw materials to develop new packaging of wine has become an urgent need in the market, and tinplate packaging can overcome these defects, and has the characteristics of beautiful printing, convenient machining, and low price mid-range, but if you imitate the tin of foreign red wine Packaging, there are many deficiencies highlighted, such as when the wine tank slips, the combination of the lid and the can body can not prevent the bottle from slipping out, easily leading to an increase in breakage rate; no anti-counterfeiting function. After analyzing these characteristics, our company proposed to combine the characteristics of the easy-opening cover of ordinary iron box and three-piece can, realize the concept of multi-functional packaging box, and cooperate with customers to design and develop the first generation EC anti-counterfeit iron box of liquor. The packaging of liquor, after the launch of the product, succeeded in one fell swoop, and achieved sales of tens of millions of yuan that year. This is the first anti-counterfeit iron box in Chinese history, which triggered a revolution in liquor packaging. Most liquor factories have used iron box packaging. Later, our company developed a series of white wine iron packaging, which became another fist product of our company. Another example is the local specialty of Zhejiang, ham. It has been used in carton or bare clothing for many years. In recent years, it has been developed to use blister packaging and plastic outer packaging. The packaging grade is not uplifted. Because of the heavy weight of the ham, the packaging requires good strength. The rigidity is large, and at the same time, a large part of the ham is sold as a gift. The development of metal ham jars for high-end gifts is an urgent requirement in the market. Our company immediately developed a window metal box for ham, which was favored by the ham market. Many ham manufacturers quickly adopted this package and put it on the market. This is the first in China and has received good economic benefits.

2. Expand the scope of application of existing products

For a company. Equipment investment is generally impossible to increase without limit, using existing processing technology and equipment, or only changing part of raw materials and processing technology, to expand the application range of existing products, is a road to develop new products with less investment and quick results. Welded three-piece cans have been used only for the packaging of eight-treasure porridge, fruit and vegetable beverages, and slightly acidic beverages. The shape is also limited to a variety of cans such as a necking and a triple necking. First of all, the equipment was slightly modified, or a small amount of equipment was added, and the height was changed from the height of the tank to the number of times of shrinking the neck. Many types of cans were expanded and successfully applied to the packaging of seeds, cigarettes, candy and the like. The research and improvement of the raw materials and processing technology of the inner coating and the weld overlay coating have rapidly expanded the application range of the original three-piece can product, and have been widely applied to chicken powder, chili sauce, soybean meal, canned fish, condensed milk, In various industries such as strong acid beverages and oils, the potential of existing equipment has been fully utilized, and the market adaptability of products has been greatly improved.

An organic combination of packaging products and advertising products. It is also a big space for developing packaging products. In the past, the main role of packaging products was packaging. This is a matter of course. The advertising effect of packaging products is at most auxiliary. The development of advertising buckets such as "Xizhilang" has changed this mindset. The advertising barrel can be used as a food package for packaging jelly, candy, dried fruit, etc., and can also be used as a bulk support shelf for supermarkets and shopping malls, as a product advertisement for manufacturers. It is also convenient for merchants. The same package contains three functions of “packaging, advertising, shelf”, which can be described as a classic for developing the application range of packaging products.

3. The innovation method of transplanting iron box packaging

There are many kinds of packaging materials, each material has its own characteristics and traditional habits, and every packaging industry and most packaging manufacturers are innovating. As a design and development product of metal packaging products, it is a practical method to absorb the characteristics of printing and processing of metal sheets and to enrich and develop the structural shape of iron boxes. In the past, the forming process and procedures of the two kinds of material boxes of iron and paper were completely different. The appearance is also obviously different. From the printed pattern and shape of the package, the consumer can distinguish which is the iron box and which is the paper box. For example, the shape of the iron box is rounded, and the paper box is generally folded at right angles. Combining the shape of paper boxes, wooden boxes and even ceramic packaging materials with the characteristics of metal printing into the development and design of metal packaging will open up a vast world for metal packaging products. As shown in Figure 1, the bottom of the tank and the body of the can are the same sheet of iron, and the body of the can is formed by a folding process, so that the four corners of the can body are at right angles. The can body is wound inside the can. The four corners of the can lid are also right angles. The can lid of the can lid is folded and pressed tightly. This combines the shape and processing characteristics of the carton. The shape of the can is like a carton, changing the traditional image of the iron box. A refreshing feeling. Also shown in Figure 2 is a hexagonal deep-covering can. The corner of the can body has a very small arc transition. Close to the standard obtuse angle, the bottom of the can is extended and then formed into a roll with the can body. The can lid is also divided into two parts, the cover body and the can body are formed in the same process, the outer edge of the cover top is concave, the depth of the concave recess is the same as the inner curling height of the cover body, and the cover body and the top of the cover are crimped, and the cover is covered. The top is flush with the upper edge of the cover body, the top surface of the cover is flat, and the height of the can body and the cover body are the same. After the cover, the integrity of the can is strong. This iron box combines the appearance of a plastic cake box with an elegant color pattern, giving a feeling of glory and luxury.

The design method of the iron box packaging includes not only pattern transplantation (such as wood grain, ceramic grain, etc.) and shape transplantation, but also the real transplantation of materials. For example, the hinged plastic lid tea cans, coffee cans, cans and tank bottoms that have appeared on the market are made of tinplate, which utilizes the beautiful printing of tinplate, the hardness of the tank, the non-toxicity of the coating and the iron itself, and no odor. The plastic cover is lined with rubber ring, and then connected with the can body by a hinge, which not only realizes the sealing function, but also can be opened and reused multiple times. This can type combines the advantages of tinplate and plastic. The metal wine cans developed by our company are covered with hard paper. It reduces the cost of the cap and is also a good transplant product.

4, the imitation innovation method of iron box packaging

The innovation of packaging shape can play a role in stimulating the youthful vitality of the product market, attracting the attention of consumers and promoting the sales of products. When using the profiling method to shape shape innovation. The first step is to determine the general characteristics of the entertainment group, entertainment, leisure, hobbies, personality, etc. according to the market positioning of product sales, and select the shape object to be imitated. Simplify and concentrate the shape to be imitated, not only to be "shaped". Moreover, it is necessary to "make like", and then combine the characteristics of tinplate processing, the characteristics of design patterns, and the shape characteristics of the contents to carry out structural innovation. At the same time, it should also be considered convenient and safe to use. Coordinate the consumption psychology of models, content and consumers. When selecting imitation objects, you should also pay attention to the trend of consumption, and should not imitate the form that others have already imitated. At the same time, you should relax the imitation vision. There are many shapes that can be imitated, such as the cute little animals that you are familiar with, daily necessities, and the already visualized shapes that have been accepted by everyone. What has appeared on the market today are: pandas, dolls, cars, televisions, shoes, mailboxes, heart-shaped, star-shaped, egg-shaped, drum-shaped, suitcase-shaped, book-shaped, book-shaped, and basket-shaped. The packaging of the profiling product. Its market positioning is generally for consumers, young people and other consumer groups. New products that are innovative through profiling are easily accepted by the market.

5, functional innovation design method of iron box packaging

The function of the package is multi-faceted. First, it must be compatible with the packaged product, and meet the requirements of the product during the transportation, storage, sale, use, and recycling of the product. This is the first function of the package, the "basic function"; the second is to have the ability to display the basic information of the content on the one hand. On the other hand, it is necessary to have its own personality and style, to have the function of attracting consumers and attracting consumers' attention, called "temptation function". Third, the package is preferably reusable. That is to say, the "secondary use" of the package is generally called to stimulate the consumer's desire to purchase from the packaging side, and has the function of promoting the sale of the product, which is called "assist function"; other functions such as convenient function and anti-counterfeiting function are also available. . When designing the packaging. Giving full play to the function of packaging is the development trend of packaging design. The push-type food can as shown in Fig. 3 has a rectangular shape. The bottom of the can is recessed relative to the outer surface, and the depth of the recess is the same as the height of the bead. After the bottom of the can is wound with the can body, the outer bottom of the can is flat, and the can of the can is rolled. The structure of the can lid is complicated, and the edge of the can lid is wound inside. The end of the lid is cut off after the lid is closed, and the inner part is folded tightly, and the arc is transitioned with the cover part, and several positioning points are punched on the cover surface, and the hand is pushed after the cover is closed. Function. The structure is simple and novel, and is suitable for packaging children's food. After the child eats the inside, the package can be used as a pencil case, which is in line with the purchasing psychology of the children and children. Moreover, the car type chocolate can as shown in FIG. 4 has a simplified shape as a whole, and the can body and the can lid are both formed by press forming, and the can body is necked and then wound. The can lid is in the shape of a car top, the window and the wheel are represented by a pattern, and the edge of the can lid is wound inside. The can body and the can lid are hinged. The hinge of the can body is concave, the hinge of the can lid is extended, and the two black tires are connected. After the cover, the appearance is flat and resembles a car shape. The size of the can is the same as that of a large pencil case. In this way, after eating the chocolate, the package can be used as a child toy or as a children's pencil case, which is suitable for the purchase of children and children of 2 to 10 years old.

Anti-counterfeit packaging cans for liquor. It is a successful example of the development of new packaging by functional innovation. While implementing the anti-counterfeiting function. Constantly develop new structures, new shapes, and realize the combination of new functions and functions of packaging, and constantly introduce new products, forming a series of white wine iron box packaging. The wine can as shown in Fig. 5 is composed of a can body, a can bottom, an inner cover and an outer cover. A small hole of about 50 mm is opened in the middle of the outer cover, the edge of the small hole is rolled inside, and the edge of the outer cover is rolled. The inner cover is formed by stamping. The convex position of the outer cover is convex, and after the cover, the convex position of the inner cover is flush with the top surface of the outer cover. Like the bottom of the tank, the inner lid and the can body are crimped and formed. Two lines are engraved at the appropriate position of the can body, and a rib is pressed under the scribe line, and the distance from the lower scribe line to the rib is equal to the inner depth of the outer cover. After opening, the anti-counterfeiting function is realized because the can body is cut. After the can body is disconnected, the connecting part with the bottom cover and the outer cover are composed of a new product, an ashtray, and the tobacco and alcohol is the best partner. After the mission of completing the packaging of the wine can, it becomes an ashtray, which is economical and practical, thereby effectively The secondary use of the wine can is realized, evoking the consumer's desire to purchase, which is conducive to the sales of the product, exerting the "assisting role" of the packaging, and at the same time playing an advertising effect for the liquor manufacturer and its products.

There are many ways to design and develop iron box packaging, and the use of the method is not separate. However, the basic principles of packaging design development are the same. The ultimate goal of the package is to package the contents and promote product sales. In order to achieve this. It is necessary to combine and utilize the characteristics of tinplate printing, processing and manufacturing, constantly learn about products and understand the market, and then continuously develop new industries, new packaging structures, new packaging shapes, and make series of iron box packaging structures, shape series, and functional series. In order to tap the potential of packaging, and to play the various functions of packaging, promote the replacement of tinplate packaging. Only in this way. In order to increase the market share of tinplate packaging. Promote the development of the tinplate packaging industry.